SALES LEADS LATAM: Samsung, Marriott Caribbean & Latin America, Walmart …

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada's new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

 

 

  • Samsung

Samsung Electronics announced the opening of its first Samsung House in Latin America. Built in an historic mansion in Buenos Aires, Samsung House is a two-story, 400-square meter, space for experiences and specialized services for consumers.Inspired by the iconic Samsung 837 located in New York, the facade preserves the original architecture from the early 20thCentury and combines that with a modern, open interior. Visitors can try out the latest of the brand's products and consult with experts on how to best use Samsung's technologies. The second floor is set up as the intelligent home of the future, to allow visitors to experience the benefits of the Internet of Things (IoT). This area presents Samsung's intelligent devices, as well as prototypes of future products."Samsung House is a sign of our commitment to our consumers in Latin America. It brings us and our brand even closer to the Latin American society," said Mario Laffitte, Corporate Marketing vice-president of Samsung Latin America.

 

 

  • Marriott Caribbean & Latin America

Marriott Caribbean & Latin America Resorts has launched “Portal To Paradise,” the new augmented reality app that gives user the opportunity to explore eight off its resorts. Rolled out on iOS June 19, the app allows users will to walk around Marriott resorts across the Caribbean and Mexico, receiving 360-degree views of the properties.Once the app is downloaded and opened, users will be asked to aim their phone at a flat surface. After doing so, they will be prompted to pick the resort they would like to visit. A door will then appear for users to ‘walk’ through and explore their chosen destination. Each resort offers views of the pools, restaurants, beaches, rooms and spas.The app, created with the marketing agency Nobox, opened up new opportunities for potential customers to pick a destination. Alex Fiz, Regional Vice President of Sales & Marketing for Caribbean & Latin America, Marriott International, said the app was not just about vacation-planning and daydreaming, but also eliminating prior misconceptions about destinations.

 

 

  • Walmart Brazil

The Administrative Council of Economic Defense (CADE), Brazil´s antitrust agency, has approved the purchase of  Walmart Brazilian operations by Advent Internacional.Earlier this month, Walmart agreed to sell a 80% stake of its Brazilian unit to Advent, partially withdrawing from a poorly performing business.Advent plans to convert unprofitable supermarkets into wholesale self-service stores and expand brands developed by Walmart in Brazil such as Maxxi and Todo Dia.

 

 

 

 

 

  • LaLiga

Jaime Janez, DG at Blackshark Sports Marketing & Advertising, has announced throught its´ Linkedin profile that Blackshark Sports Marketing & Advertising is LaLiga´s  new agency in Mexico and LatAm.

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada's new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Yuyo

Shaftesbury-based drink brand, Yuyo, has announced it will export its innovative range of Latin American-inspired drink infusions to Brazil this year as part of its exporting growth plans.The business, which already exports to 7 countries worldwide, boosted its international orders by 42% between 2015 and 2017.Yuyo was founded in 2016 by Rosie Marteau and Charles Grummit after they travelled to Latin America and discovered yerba mate, a ‘super herb’ that is used in many traditional South American drinks. The company now stocks a range of yerba mate drink infusions across the UK through retailers like Ocado, Whole Foods and Revital. It also has its own e-commerce site.

2018 NETWORKING SOLUTIONS. To find out about Portada's new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.


Celeste Martorana @celesmartorana

Celeste joined Portada’s team in 2014. Since then, she has been working as an editor for Portada’s English-language website and compiling information for Portada’s Databases.

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