The Week in Soccer Marketing
A summary of the most exciting news in soccer marketing. If you're trying to keep up, consider this your one-stop shop.
- USL team Las Vegas Lights extended its deal with bookmaker William Hill as a sponsor to promote the team’s Nevada mobile betting platform to fans. Lights fans will also be able to activate their own mobile sports account at William Hill syndicated sports betting properties across Nevada.
- Hyundai and Italian soccer club Atletico Madrid signed a new partnership, which will run until 2021. The South Korean car manufacturer will replace Alfa Romeo as the team's automotive sponsor. The company will provide cars for the club, and their logo will be placed on the team’s shirt sleeves. Hyundai has also signed a similar partnership with English Premier League club Chelsea.
- Oculus has been streaming some of FIFA World Cup matches in virtual reality (VR) for free. Starting with Sunday’s face-off between Mexico and Germany, Facebook-owned Oculus will stream four games via its social co-viewing app Oculus Venues. Matches include Portugal vs. Morocco on June 20, Brazil vs. Costa Rica on June 22 and England vs. Panama on June 24.
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- The Laughing Cow has been named as the official snack cheese sponsor of the 2018 Kick It 3v3 National Tour. The National Soccer hosts over 70 events per year.
- The American Youth Soccer Organization (AYSO) and BAND locked a sponsorship agreement to bring BAND's communications and management app to AYSO's National Office and youth soccer teams. The goal is to enhance their organization and communication. "AYSO is pleased to announce our new partnership with BAND. By helping to adopt BAND, we expect to help build stronger communications through its rich features. We are excited to bring this opportunity to coaches to help them communicate more efficiently with parents and other AYSO volunteers," stated Yvonne Lara, AYSO's Director of Marketing and Communications.
- NBCSN televised its first-ever FIFA World Cup match in Spanish last Sunday, June 17, when Brazil faced Switzerland. The match was simulcast in Spanish from Telemundo and livestreamed in Spanish via the Telemundo Deportes En Vivo and NBC Sports apps.
Ximena Cassab @xcassab
Ximena is a Swiss-Mexican journalist based in Mexico City where she specialized in business, and travel topics. Graduated from the National Autonomous University of Mexico (UNAM), she has worked as an editor at the magazines Expansión , Aire and Accent, from Expansion Group. Currently she is working with different media in Spanish and English independently. She is a passionate traveler who does not miss the opportunity to see a new place in the world.