As all Marketing is bound to become Multicultural Marketing, Portada wants to reward the best initiatives, campaigns and brand marketers who use Multicultural Insights as an essential foundation of their marketing initiatives. Check out the Multicultural Marketing, Sports and Soccer Marketing Award descriptions below and NOMINATE your candidates. Members of Portada’s exclusive Council System will be the Award Juries. Shortlists to be announced in late July. Winners to be announced at Portada New York on September 25!
TOP BRAND MARKETER DRIVEN BY MULTICULTURAL INSIGHTS
Nominations will be accepted for brand marketing executives (client-side executive, NOT agency) who currently work at companies (client-brand side).
Criteria. The nominated brand marketer (client-side executive, NOT agency) needs to have targeted multicultural audiences in the U.S., although not (necessarily) exclusively. The nominated brand marketing executive uses multicultural insights that make general market campaigns more effective and/or help meet their overall marketing goals.
Jury: Portada Editorial Team
Timeline:
Nominations starting June 18 until July 19.
Shortlist to be announced on August 7
Winner to be announced at Award Ceremony at Portada New York on September 25!
TOP CAMPAIGN DRIVEN BY MULTICULTURAL INSIGHTS
Nominations will be accepted from agencies and brands who have done a brand marketing campaign over the last 12 months (July 1, 2017 until June 30, 2018).
Criteria. The nominated campaign needs to have targeted multicultural audiences in the U.S., although not (necessarily) exclusively. The campaign should be a prime example of how multicultural insights and advertising make general market campaigns more effective, or help advertisers meet their overall marketing goals. The campaign should be driven by cultural insights and also balance both the art and science in the media planning and buying process.
Jury: Portada’s Agency Star Committee Members
Timeline:
Nominations starting June 18 until July 19.
Shortlist to be announced on August 7
Winner to be announced at the Award Ceremony at Portada New York on September 25
GRASSROOTS MULTICULTURAL FAN ENGAGEMENT BY A TEAM, PROPERTY OR LEAGUE
Description: Tell us who has done the best in the past year to engage a multicultural audience that expanded. Who were the stakeholders, what were the goals, what media did you use, what was the target audience and how did it go beyond the game. Creativity counts… and it does not have to be limited to Spanish!
Criteria: Please provide a timeline, rough budget spent (not for publication), key participants in the program or programs. applicants can submit a maximum of three programs, although only one per organization will be selected as a finalist.
Jury: Portada Sports Marketing Board
Award Timeline:
Nominations: June 18 – July 19
Shortlist announced: August 16
Winner to be announced at the Award Ceremony on September 25 at Portada NY
BEST MULTICULTURAL ENGAGEMENT ACTIVATION BY A BRAND WITH A TEAM OR LEAGUE
Description: What brand has done the most to work with a team, league or a property to grow and engage in the space of the multicultural sports business?
Criteria: Describe the length, the goal and the ROI of the program, along with the approximate budget. Brands can submit multiple programs that were targeted to individual athletes, teams, or leagues as well.
Jury: Portada Sports Marketing Board
Timeline:
Nominations: June 18 – July 19
Shortlist announced: August 16
Winner to be announced at the Award Ceremony on September 25 at Portada NY
BEST SOCCER SPECIFIC ACTIVATION IN NORTH AMERICA
Description: Soccer is growing every day in North America; what team, league, network, or brand is doing it the best and why, from MLS to European Leagues to World Cup. (Not limited to MLS or to multicultural).
Criteria: Briefly tell the story of what you are doing to grow soccer, from cause related programs to promotional campaigns; provide the strategy, the methods and the expected ROI.
Jury: Portada Sports Marketing Board
Timeline:
Nominations: June 18 – July 19
Shortlist announced: August 16
Winner to be announced at the Award Ceremony on September 25 at Portada NY
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