SALES LEADS LATAM: McDonald’s, Spirit Airlines, Converse…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada's new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • McDonald's

Arcos Dorados Holdings, Inc. (“Arcos Dorados” or the “Company”), Latin America’s largest restaurant chain and the world’s largest independent McDonald’s franchisee, reported that it will once again give 45 children in Latin America and the Caribbean the chance to participate in the McDonald’s system’s exclusive Player Escort Program. Children aged between 6 to 10 years of age from 11 different countries will be flown to Russia along with a parent or guardian, and given a once in a lifetime opportunity to accompany football players onto the pitch at the 2018 FIFA World Cup™.Winners will discover new cultures, interact with participants from around the world, and enjoy special tours and activities throughout their stay.McDonald's Player Escort Program received a record 119,000 submissions from children who wanted to participate this year.Since its inception in 2002, the Player Escort Program has brought more than 7,000 children from 70 countries around the world to meet their sporting heroes. Arcos Dorados has the exclusive right to own, operate and grant franchises of McDonald’s restaurants in 20 Latin American and Caribbean countries and territories, including Argentina, Aruba, Brazil, Chile, Colombia, Costa Rica, Curaçao, Ecuador, French Guyana, Guadeloupe, Martinique, Mexico, Panama, Peru, Puerto Rico, St. Croix, St. Thomas, Trinidad & Tobago, Uruguay and Venezuela.

  • Converse 

Nike-owned sneaker brand Converse has replaced previous global media agency, Omnicom’s PHD, with IPG’s Initiative, Ad Age first reported. The account was put into review in early 2018.  PHD, which won the Converse media business away from Starcom in 2015, did not participate. Converse U.S. anual spend is US$20 million. Nike is planning to ramp up digital advertising for Converse, according to Adage.

 

 

 

 

  • Spirit Airlines

Spirit Airlines is expanding service from Orlando to Latin America, the Caribbean and the southeastern U.S.Officials with the airline announced that it would start flying from Orlando to Panama, Guatemala, the Dominican Republic, Honduras, Costa Rica, El Salvador and Colombia.In the Caribbean, the airline will start flying from Orlando to St. Thomas and Aguadilla, Puerto Rico.In the southeastern U.S., the airline will start flying from Orlando to Greensboro, North Carolina, and Myrtle Beach, South Carolina.Spirit CEO Bob Fornaro says Orlando is now one of the airline's largest markets. He says Orlando is well positioned to serve as a gateway to Latin America and the Caribbean.

2018 NETWORKING SOLUTIONS. To find out about Portada's new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Copa Airlines

Copa Airlines, a subsidiary of Copa Holdings, S.A. and a member of the global Star Alliance network, will operate daily flights between Curaçao and Panama City as of July 17, 2018, offering its passengers more flight options, with convenient schedules and greater connectivity with the rest of the continent.Passengers traveling between Panama and Curaçao will now enjoy more convenient, flexible schedules starting July 17. Copa Airlines will operate daily flights from Panama to Curaçao, departing at 9:13 am and arriving at 12:18 pm (local time), and from Curaçao to Panama, departing at 1:18 pm and arriving at 2:30 pm (local time).Copa Airlines currently operates an average of 350 daily flights through the Hub of the Americas, founded in 1992 and located at the Tocumen International Airport. Thanks to Copa's extensive network of routes, Tocumen is considered the airport with the most international destinations in Latin America.

 

  • Aloft Hotels

Aloft Hotels, Marriott International's brand for music lovers and music makers, and Universal Music Group & Brands (UMGB), the brand strategy division of Universal Music Group (UMG), the world leader in music-based entertainment, have launched the 2018 edition of Aloft Hotels' artist discovery competition Project: Aloft Star, and unveiled the first-ever Project: Aloft Star Tour, a five-city tour celebrating UMG's emerging artists.Starting today, musicians can enter for a chance to win a once-in-a-lifetime prize Project: Aloft Star Tour until August 20. Unsigned bands and artists across North America and in select countries in Latin America, are invited to upload up to two original songs (in video or audio format) along with a photo through alofthotels.com for consideration by a panel of judges from UMG, Aloft Hotels and live music discovery platform Bandsintown.The panel will select three finalists to progress to Phase II of the competition where the finalists will receive a mentoring session from X Ambassadors.From September 17 through October 22, fans and music lovers are encouraged to vote for their favorite of the artists.Aloft Hotels, part of Marriott International, Inc., has more than 125 hotels now open in nearly 20 countries and territories around the world.

2018 NETWORKING SOLUTIONS. To find out about Portada's new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.


Celeste Martorana @celesmartorana

Celeste joined Portada’s team in 2014. Since then, she has been working as an editor for Portada’s English-language website and compiling information for Portada’s Databases.

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