For the third time this year, Portada and CNN en Español partnered up for the last thought leadership breakfast for multicultural markets. This edition’s brilliant panelists included Cynthia Dickson, Associate Director, Multicultural Strategy at Canvas, Elizabeth Barrutia, CEO & Founder of Baru Advertisement, and Teylez Perez, VP, Marketing & Advertising at Pantaya, Lionsgate.
American Express will launch a Worldwide Media Review for the first time in over a decade. After the evaluation, AmEx will likely issue an RFP for media planning and buying.
The PGA Tour is continuing its partnership with social media network mitú, which reaches a massive, cross-cultural audience. Hispanics aren’t traditionally huge golf consumers, but some specific strategies by the PGA Tour can help it market its Latino stars and build that fan base.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.