In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé’s Margie Bravo and NFL’s Marissa Fernandez about what’s next in marketing and how to prepare for what the future brings.
Teams are finding ways to engage more authentically with their Latino fan bases. This growing demographic is critical to franchises and brands, and the more ingrained they are in the community, the more effective their marketing can be.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
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