CHANGING PLACES LATAM: Javier Campopiano, José María Giraldo, Mariana Fresno Aparicio…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada's Career Board!)

Javier Campopiano is rejoining FCB as partner, CCO for FCB Mexico. He will be responsible for leading the office’s creative direction in Latin America and beyond, across its client roster.

 

 

 

 

José María Giraldo has replaced 43-year veteran Tony Gutiérrez as director of American Airlines in Mexico.

 

 

 

 

 

Mariana Fresno Aparicio was named Argentina CEO at Kantar Millward Brown & Kantar TNS. Both companies are a part of Kantar's Insights division.

 

 

 

 

Kellogg Company has named Anna Consolato as the new regional director of breakfast products. She will head operations in Bolivia, Colombia, Ecuador, and Peru.

 

 

 

 

 

Florencia González Vallejo is the new retail marketing director at NCR Latin America. In her role, she'll be in charge of retail solutions, as well as strengthening the brand's position in the market.

 

 

 

 


Janet Grynberg

Janet has worked as a translator and editor for magazines and publishing houses including Expansion and Grupo Planeta since 2014. She is part of the Portada editorial team, and her main interests include literature, traveling, and exploring other cultures. Follow me on Twitter!

MORE FROM PORTADA

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.


Loyalty, Brand Preference and the Economy Segment Traveler  

Loyalty, Brand Preference and the Economy Segment Traveler  

With the tremendous growth of economy segment hotels and low-cost air carriers, hotel and travel companies as well as the airlines, have begun to take notice and adapt to this expanding segment of travelers. To ensure that their brands stand out and become the best choice for these travelers, players in the travel industry are delving deeper into loyalty, personalization and brand preference in the economy travel segment.


Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Jill Leccia, Gatorade Sr. Director of PepsiCo Latin America Beverages, talked to Portada about the process of creating a global marketing campaign that's also aware of consumer's individual needs. Today it is more important than ever for brands to connect with consumers at a personal level while keeping local idiosyncrasies in mind but within a global context.