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May 7, 2018

Univision to Launch Netflix-Inspired Hispanic Content Platform Next Month

Univision has announced a video-on-demand extension of Univision Now focused on Hispanic content. Though Univision has already collaborated with Netflix to produce content aimed at Latin Americans and U.S. Hispanics, the network has decided to expand its OTT services and cater specifically to the Hispanic niche.

Chivas Fight Club Celebrates Weekend GGG Win

Chivas Regal activated its Chivas Fight Club for Gennady “GGG” Golovkin’s Cinco de Mayo Fight on Saturday. Chivas has been able to tap into GGG’s fervent Latino fan base with this strong connection to the champion boxer.

This Thursday at PortadaLA Learn Why all Marketing is Multicultural, Lionsgate and Nestle added!

Whether it’s Sports, Entertainment or Taxes, all Marketing is Multicultural Marketing. This Thursday May 10, at the Loews Hotel in Santa Monica a leading group of marketing experts will be explaining why multicultural marketing lies at the crux of  marketing in the U.S. Marketers from Lionsgate, Nestle, Latcom and Mobvious are the latest additions to our forward looking agenda. Register now, at the special online promotion price of only US $199!