Top LatAm News Sites: 28% of Mexicans Looking for Information Online Visit El Universal

What: We looked at ComScore's data on the most-visited news websites in Latin America and particularly Mexico in March 2018.
Why it matters: 62.7% of Latin American users looked for news online, while 86.5% of Mexicans with an internet connection browsed news websites.

It is an important year for Latin Americans in terms of elections, and keeping informed is a priority when spending time online. We have seen that internet users in Latin American countries look for many types of content, from travel information to sports and entertainment, but the news is the kind of content they consume more. More than half of all Latin Americans with internet access (62.7%) looked at the news online in March, while 86.5% of Mexicans got informed online. These were the top 10 sites in Latin America and Mexico.

Top 10 Latin American News Sites, March 2018

Total Audience, Home and Work, PC/Laptop. Total Unique Visitors (000)
Total Internet: Total Audience 184,772
News/Information 115,979
1 Globo noticias 21,736
2 MSN News 13,979
3 UOL Noticias 12,275
4 Grupo Clarin 9,399
5 20Minutos Sites 7,786
6 El Pais Sites 7,759
7 Infobae - TKM 7,403
8 Yahoo-HuffPost News Network 6,426
9 Grupo La Nacion 6,088
10 Folha de S.Paulo 6,074
    [Source: comScore]
  • 62.7% of Latin Americans with internet access looked for news information online in March 2018.
  • From those users, 18.7% found information at Globo noticias. 
  • MSN News was visited by 12% of users.
  • 10.5% of Latin Americans looking for news online went to UOL Noticias. 
  • Grupo Clarin received 8.1% of visits.
  • 20Minutos and El Pais were visited by very similar numbers of users, with 6.7% and 6.6% respectively.
  • 6.3% of users looked for information at Infobae - TKM. 
  • 5.5% of Latin American users that looked for information online visited the Yahoo-Huffpost News Network.
  • Grupo La Nacion and Folha de S.Paulo were seen by almost identical numbers of users, with 5.2% each.

Top 10 Mexican News Sites, March 2018

Total Audience, Home and Work, PC/Laptop, All smartphones, All tablets. Total Unique Visitors (000)
Total Internet: Total Audience 68,613
News/Information 59,414
1 El Universal de México 16,839
2 DEBATE.COM.MX 11,703
3 Grupo SDP 10,253
4 Grupo Publicidad y Contenido Editorial 9,591
5 20Minutos Sites 8,270
6 Grupo Proceso 7,727
7 Grupo Milenio 7,136
8 Organización Editorial Mexicana 6,932
9 Noticieros Televisa 6,842
10 El Pais Sites 6,338
    [Source: comScore]
  • From the total number of Mexicans who used the internet in March, 86.5% looked for news information online.
  • 28.3% of those users went to El Universal de México to get informed of the latest news.
  • Debate.com.mx received 19.6% of visitors.
  • 17.2% of Mexicans looking for news online visited Grupo SDP sites.
  • Sites by Grupo Publicidad y Contenido Editorial were visited by 16.1% of users.
  • Grupo Proceso received 13% of visitors.
  • Grupo Milenio was visited by 12% of users.
  • 11.6% of users visited sites by Organización Editorial Mexicana; very similarly, 11.5% went to Noticieros Televisa.
  • El Pais Sites received 10.6% of visits.

Janet Grynberg

Janet has worked as a translator and editor for magazines and publishing houses including Expansion and Grupo Planeta since 2014. She is part of the Portada editorial team, and her main interests include literature, traveling, and exploring other cultures. Follow me on Twitter!

MORE FROM PORTADA

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.


Loyalty, Brand Preference and the Economy Segment Traveler  

Loyalty, Brand Preference and the Economy Segment Traveler  

With the tremendous growth of economy segment hotels and low-cost air carriers, hotel and travel companies as well as the airlines, have begun to take notice and adapt to this expanding segment of travelers. To ensure that their brands stand out and become the best choice for these travelers, players in the travel industry are delving deeper into loyalty, personalization and brand preference in the economy travel segment.


Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Jill Leccia, Gatorade Sr. Director of PepsiCo Latin America Beverages, talked to Portada about the process of creating a global marketing campaign that's also aware of consumer's individual needs. Today it is more important than ever for brands to connect with consumers at a personal level while keeping local idiosyncrasies in mind but within a global context.