The Week in Soccer Marketing
A summary of the most exciting news in soccer marketing. If you're trying to keep up, consider this your one-stop shop.
- MLS team Chicago Fire signed a stadium-naming-rights deal with SeatGeek. With this agreement, the club’s 28,000-seater home will be renamed SeatGeek Stadium, once the current season comes to its end. The agreement has been set between US $2.5-$4 million per year, according to Bloomberg.
Local beverage company Califia Farms has confirmed its first sports-marketing partnership with the Los Angeles Football Club, to become the team's Preferred Coffee and provide soccer fans at the new Banc of California Stadium with a selection of dairy-free coffee beverages. Califia Farms branding will also be featured throughout the new stadium, in addition to retail.
- Gatorade signed on as a supporter of Copa Univision, a series of local amateur soccer tournaments, as the event’s Official Sports Fuel Partner. Hummel Sport USA is providing support as the event’s Official Apparel and Ball Partner.
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According to Sports Illustrated, Rocco Commisso, New York Cosmos owner, has offered to invest US $500 million into the North American Soccer League, in exchange for certain assurances from the United States Soccer Federation.
- Mobilitie partnered with LAFC to install a Wireless Network for the home opener at the Banc of California Stadium. Mobilitie's antenna will allow the 22,000 LAFC fans to call, text, post and stream their favorite moments from the match.
- US home appliances company Beko partnered with FC Barcelona, in a global 'Eat Like A Pro' campaign to inspire and educate families on the importance of a healthy, balanced lifestyle.
- FC Bayern Munich is forming an NBA 2K esports team. The venture will be called Bayern Ballers Gaming, SportssProMedia, and the organization will host tryouts to draft eight players to play NBA 2K for FC Bayern Munich.
Ximena Cassab @xcassab
Ximena is a Swiss-Mexican journalist based in Mexico City where she specialized in business, and travel topics. Graduated from the National Autonomous University of Mexico (UNAM), she has worked as an editor at the magazines Expansión , Aire and Accent, from Expansion Group. Currently she is working with different media in Spanish and English independently. She is a passionate traveler who does not miss the opportunity to see a new place in the world.