CHANGING PLACES LATAM: Mauricio Torres Quiroz, Verónica Álvarez Iturre, Tomás Muro…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada's Career Board!)

Latcom has announced that Mauricio Torres Quiroz has joined the firm as general manager for Mexico and Central America. His arrival will help potentiate Latcom's business strategy.

 

 

 

 

 

 

Verónica Álvarez Iturre has started a new role at Philips, reported AdLatina. Previously manager of digital marketing of the health division, she is now marketing director of the UltraSound & Patients Monitoring for the South America region.

 

 

 

 

Tomás Muro is the new manager of commercial operations at Logan Argentina. In his new role, he will lead the agency's expansion into mobile marketing.

 

 

 

 

 

 

Pablo Beramendi has been named the new general director of Google in Argentina. He had previously worked for the company as head of branding and later as head of product solutions for Spanish-speaking countries.

 

 

 

 

Danone Waters has appointed Juan Garibaldi as new CEO for Latin America. He will be based in Buenos Aires and Argentina.

 

 

 

 

 

Attachmedia has announced the arrival of Marco García as Mexico's Country Manager.

 

 

 

 

 

 

José Carlos Pestana has joined Publicis One as the new CEO for the Peruvian region. He'll replace Maribel Mesía.

 

 

 

 

 

 

Waze has announced the appointment of Anasofía Sánchez Juárez as new General Manager for Mexico. In her role, she'll be in charge of monetizing the Waze platform in order to provide brands with better mobility solutions.

 

 

 

 


Janet Grynberg

Janet has worked as a translator and editor for magazines and publishing houses including Expansion and Grupo Planeta since 2014. She is part of the Portada editorial team, and her main interests include literature, traveling, and exploring other cultures. Follow me on Twitter!

MORE FROM PORTADA

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.


Loyalty, Brand Preference and the Economy Segment Traveler  

Loyalty, Brand Preference and the Economy Segment Traveler  

With the tremendous growth of economy segment hotels and low-cost air carriers, hotel and travel companies as well as the airlines, have begun to take notice and adapt to this expanding segment of travelers. To ensure that their brands stand out and become the best choice for these travelers, players in the travel industry are delving deeper into loyalty, personalization and brand preference in the economy travel segment.


Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Jill Leccia, Gatorade Sr. Director of PepsiCo Latin America Beverages, talked to Portada about the process of creating a global marketing campaign that's also aware of consumer's individual needs. Today it is more important than ever for brands to connect with consumers at a personal level while keeping local idiosyncrasies in mind but within a global context.