Top LatAm Travel Websites: 31% of Mexican Internet Users Look for Travel Content Online

What: We looked at the number of Latin American Internet-users (and particularly Mexicans) who looked for travel information online in February.
Why it matters: Only 25% of Latin American Internet users were interested in travel websites in February, about 1% less than December 2017. For Mexico, the drop was 4%, from 35% to 31%.

Among the major topics Latin Americans like to browse online, travel is not a favorite. While about 90% of Internet users in this region look at entertainment content and 50% browse on e-commerce sites, only 25% are interested in travel information. As shown in the tables below, TripAdvisor is still the number-one site for Latin Americans' travel plans, while Uber heads the list in Mexico.

Top 10 Travel Websites in Latin America, February 2018

 

Total Audience, Home and Work, PC/Laptop Total Unique Visitors (000)
Total Internet: Total Audience 190,287
Travel 47,764
1 Trip Advisor Inc. 10,865
2 Expedia Inc 7,682
3 Despegar-Decolar Sites 6,978
4 Priceline.com Incorporated 6,578
5 LATAM.COM 3,883
6 Airbnb Sites 3,085
7 GOL Linhas Aereas Inteligentes 2,427
8 Uber 2,409
9 MSN Travel 1,668
10 LanChile S.A. 1,643
    [Source: comScore]
  • As said above, 25% of Latin American Internet users looked at travel content online.
  • 22.7% of travel-content users visited TripAdvisor.
  • Despegar-Decolar Sites received 14.6% of visits, while Priceline.com was visited by 13.7% of users.
  • 8.1% of users looked for airline-ticket information on LATAM.COM.
  • Airbnb was visited by 6.4% of users.
  • 5% of users looked for airline tickets on GOL Linhas Aereas Inteligentes.
  • Uber received another 5% of visitors.
  • MSN Travel and LanChile are at the bottom of the list, with 3.4% each.

Top 10 Travel Websites in Mexico, February 2018

 

Total Audience, Home and Work, PC/Laptop Total Unique Visitors (000)
Total Internet: Total Audience 68,613
Travel 21,274
1 Uber 7,291
2 TripAdvisor 4,296
3 Expedia Inc 2,679
4 Despegar-Decolar Sites 1,219
5 Priceline.com Incorporated 1,217
6 Volaris Sites 1,191
7 VIVAAEROBUS.COM 1,182
8 BUSOLINEA.COM 731
9 Aeromexico 726
10 MEXICODESCONOCIDO.COM.MX 665
    [Source: comScore]
  • Uber was the most-visited website with 34.2%.
  • 20% of travel-content users visited TripAdvisor.
  • Expedia Inc received 12.5% of travel-related visits.
  • Very similar amounts of users visited Despegar-Decolar and Priceline: 5.7% each.
  • Volaris received 5.5% of visits, just the same as VIVAAEROBUS.
  • Busolinea and Aeromexico were visited by 3.4% of users each.
  • MEXICODESCONOCIDO received 3.1% of visits.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

Do digital advertising standards and policies need to change in the light of fake news, transparency and ad fraud issues? Hear from the executive responsible for digital trading and implementation across all of GroupM’s agencies about what needs to be done so that brands demands are 100% met.



Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Although women are increasingly more visible in the industry, there’s still a long path to go towards women achieving their full potentials and pushing their untapped capabilities to the maximum, especially for Hispanic and African-American women, who feel their barriers are even higher.