Steve Guillén is Oath’s New Account Director for USH

Oath has recently hired Steve Guillén as its new Account Director for U.S. Hispanics.

Steve Guillén started his career with Univision and has since worked at Fox, Telemundo and most recently Pandora. In his new role as Account Director, U.S. Hispanic, Steve Guillén oversees Oath’s sales portfolio for the West Coast region. With more than 10 years of industry experience, he has worked with Fortune 500 Clients and media agencies alike to craft and execute strategic Multicultural marketing campaigns.  Steve brings with him the knowledge to help advertisers connect with their audiences in the most meaningful and impactful ways, leveraging Oath’s platforms, trusted data and premium content sites to provide partners with industry-leading solutions.


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

We looked at the top 15 online retail sites visited by Hispanic shoppers in the US and how they scored in number of visitors in May 2018.


Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.