CHANGING PLACES LATAM: Luiz Marcelo Daniel, Francisco Fernandez, Mariel Romero…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada's Career Board!)

Luiz Marcelo Daniel has been appointed VP, Latin America for the Americas Region of Volvo CE. He will be responsible for strengthening the market position of Volvo CE and SDLG in Latin American markets while reinforcing the brands’ efforts to bolster machine uptime and provide solutions for customers.






Global digital solutions and services firm Catapult Worldwide has announced the appointment of the company's first Country Manager for MexicoFrancisco Fernandez. The company is in the process of opening an office in Mexico City as the headquarters of its new Latin American operations.





Lenovo Peru has appointed Mariel Romero as its new director of marketing. She had previously headed the sales & marketing areas at Samsung mobile.






Renault Portugal has announced its new director of marketing: Ricardo Lopes. He has over 10 years of experience in the company and will be substituting Alfonso Cabido in this new role.







Janet Grynberg @grynberg_janet

Janet has worked as editor and translator since 2013. After graduating with honors when receiving her Bachelor's Degree in English literature, she began working as a book reviewer for Expansión, the leading business magazine in Mexico. She has also worked as editor of young adult literature for publishing houses like Planeta and Penguin, and she's the author of a book of short stories. She's in the process of getting her MA in English at McGill University. Her interests include arts, good food, and her 8 pets.


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.