The Week in Soccer Marketing

A summary of the most exciting news in soccer marketing. If you're trying to keep up, consider this your one-stop shop.

  • Telemundo DeportesTelemundo Deportes presented the second episode of its first-ever, original documentary sports production “Que Momento” on Saturday at 7p on Telemundo. The second instalment focuses on the final 60 seconds of three CONCACAF World Cup qualifiers for Russia 2018 that were played on October 10, 2017.
  • Major League Soccer will face Italian team Juventus during the 2018 MLS All-Star Game, in Atlanta's Mercedes-Benz Stadium on Aug. 1. ESPN and UniMas have the broadcasting rights for the game. “Our midseason showcase annually attracts the most prominent clubs in global soccer, and this year our All-Stars will face one of the sport’s most historically successful teams. And we can’t think of a better city to host the game than in Atlanta, which due to the incredible success and popularity of Atlanta United, has rapidly captured the attention of the entire soccer world,” said MLS Commissioner Don Garber in a press release.

Subscribe to Portada daily Sports Marketing Updates!

  • Turner announced the launch of its new premium live sports streaming service, "Bleacher Report Live", in April. B/R Live will implement flexible pricing options, beginning this summer, providing direct access to live games for purchase on an individual or subscription basis. Streaming will include the UEFA Champions League and UEFA Europa League, NBA League Pass games, 65 NCAA Championships, PGA Championship, National Lacrosse League, The Spring League, Red Bull Global Rallycross, World Arm Wrestling League and more.
  • LA GalaxyThe LA Galaxy and home stadium, StubHub Center, launched a multiyear partnership with Kinecta Federal Credit Union. The agreement establishes Kinecta as the exclusive financial services partner of the LA Galaxy and StubHub Center as well as a Founding Partner of StubHub Center and the first-ever naming rights partner of the LA Galaxy’s Torrance-based indoor soccer and recreational facility.
  • NBCUniversal Telemundo Enterprises is launching "El Campeón en Ti" (The Champion Within You), promoting the positive benefits of participating in sports, in partnership with the U.S. Soccer Foundation, Alianza U Foundation and local community organizations.
    As the Spanish-language home of the World Cup, the initiative will invest more than a quarter million in focusing its first efforts on soccer, and to expand access to organized soccer for underserved Latino youth.

Check out the stars of Portada's Sports Marketing Board, who will meet at Portada Miami on April 18-19 to discuss various topics related to the future of marketing and innovation in sports. Register now!


Ximena Cassab @xcassab

Ximena is a Swiss-Mexican journalist based in Mexico City where she specialized in business, and travel topics. Graduated from the National Autonomous University of Mexico (UNAM), she has worked as an editor at the magazines Expansión , Aire and Accent, from Expansion Group. Currently she is working with different media in Spanish and English independently. She is a passionate traveler who does not miss the opportunity to see a new place in the world.

MORE FROM PORTADA

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.


JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.