Top LatAm Entertainment Sites: YouTube Still Heading the List From Afar

What: We looked at the number of visitors at top websites to find out where Latin Americans (and particularly Mexicans) went searching for entertainment content in January 2018.
Why it matters: YouTube is still on top of the entertainment industry online for Latin Americans, and even more so for Mexicans.

Even though there's a myriad of entertainment options to choose from, consumers have proved that winners tend to stay on top. In January 2018, most Latin Americans visited YouTube, and the rest went to a variety of sites providing not only videos and movies but also music, games, and general entertainment content.

Top 10 entertainment websites in Latin America, January 2018

Total Audience, Home & Work, PC/Laptop Total Unique Visitors (000)
Total Internet: Total Audience 191,289
Entertainment 161,198
1 YouTube 125,442
2 Netflix 32,813
3 Spotify 20,180
4 Webedia Sites 15,362
5 MSN Entertainment 15,181
6 Globo Entertainment 13,065
7 UOL Entertainment 11,564
8 iTunes 9,130
9 Fandom Powered by Wikia 7,298
10 CBS Interactive 6,896
    [Source: comScore]
  • From all users who visited websites in January, 84.2% looked at entertainment sites online.
  • Among those users, 77% went to YouTube, while 20% watched Netflix content. This means a 3% decrease for YouTube and a 2% increase for Netflix since December.
  • Spotify was right behind Netflix with 12.5% of users.
  • General entertainment sites including news, games, and videos like Webedia and MSN received 9.5% and 9.4% of users respectively.
  • Brazilian website Globo Entretenimiento was visited by 8% of Latin internet users looking for entertainment.
  • UOL Entretenimiento, another successful Brazilian website, received 7% of visits.
  • 5.6% of users visited iTunes. 
  • Wikia Fandom Pages were visited by 4.5% of entertainment website users.
  • CBS Interactive entered January's ranking with 4.2% of visits.

Top 10 entertainment websites in Mexico, January 2018

Total Audience, Home & Work, All PC/Laptop and Mobile Devices Total Unique Visitors/Viewers (000)
Total Internet: Total Audience 68,613
Entertainment 62,484
1 YouTube 51,771
2 Spotify 14,618
3 VEVO 13,693
4 Netflix 12,910
5 Warner Music 11,411
6 Cinepolis Sites 7,430
7 Comcast NBCUniversal 6,443
8 Azteca Internet 5,888
9 VIX.COM 5,662
10 Webedia Sites 4,961
  • When looking specifically at Mexican audiences, we find that 91% of total internet users visited entertainment websites either on a PC or on their mobile devices, just the same amount as in December 2017.
  • YouTube is still the most successful entertainment website in Mexico; although with a decrease from 89.4% to 82.5% of users when compared to the previous month.
  • Following YouTube from afar was Spotify, with 23.3% of entertainment audiences.
  • VEVO was next behind Spotify with 21.9% of visits.
  • Netflix went down one spot with 20% of visits.
  • Warner Music, a website devoted to articles, news, and reviews, had 18.2% of entertainment viewership.
  • Mexican viewers showed interest in entertainment related to Cinema. 11.8% of viewers visited Cinepolis Sites, 1.2% more than the previous month.
  • Comcast NBCUniversal joined the list with 10.3% of visits.
  • The next two spots had very similar numbers of visitors. Azteca Internet received 9.4% and VIX.COM received 9% of viewers.
  • Webedia closed the ranking at the 10th spot with 7.9% of entertainment viewership.

Janet Grynberg @grynberg_janet

Janet has worked as editor and translator since 2013. After graduating with honors when receiving her Bachelor's Degree in English literature, she began working as a book reviewer for Expansión, the leading business magazine in Mexico. She has also worked as editor of young adult literature for publishing houses like Planeta and Penguin, and she's the author of a book of short stories. She's in the process of getting her MA in English at McGill University. Her interests include arts, good food, and her 8 pets.

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