Meltwater Has Acquired DataSift to Strengthen AI-Driven Social Media Analytics

What: Media intelligence firm Meltwater has announced the acquisition of human data firm DataSift.
Why it matters: With its sixth acquisition in a year, Meltwater keeps solidifying its emergence as a leading provider of AI-driven intelligence.

At an interesting moment just after the news of Cambridge Analytics misusing Facebook data, Norway-born Meltwater has announced the acquisition of DataSift. "DataSift has built a scalable platform that lets developers build data science-driven insights from social firehoses while protecting the privacy of an individual’s data," said Meltwater CEO and founder Jorn Lyseggen. "When combined with the data Meltwater captures and our AI capabilities, developers can disrupt the Business Intelligence space by either building new applications or complementing existing ones with unique signals that can be only derived from external data.”

Meltwater and DataSift have the partnerships, data and AI to serve the growing competitive intelligence market with advanced analytics. DataSift’s CEO Tim Barker and CTO Lorenzo Alberton, among others, have joined the Meltwater team and will add increased leadership bench strength to the development of the Outside Insight platform.

“We share the same vision and passion to increase access to the data and algorithms needed to gain strategic insights from data outside your business,” said DataSift CEO Tim Barker. “At a time when other tech companies are now trying to assemble proprietary ‘data moats,’ we’re excited about joining an established player to create an open data and insights platform–built on the foundation of privacy–for the world’s innovators, developers and data scientists.”

DataSift clients will now have access to Meltwater’s data platform, sophisticated AI models to extract insights, and gain an experienced partner with local expertise in more than 55 markets on six continents.

 

 


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

Do digital advertising standards and policies need to change in the light of fake news, transparency and ad fraud issues? Hear from the executive responsible for digital trading and implementation across all of GroupM’s agencies about what needs to be done so that brands demands are 100% met.