Top LatAm News Sites: 85% of Mexican Internet Users Read News Online

What: We looked at ComScore's data on the most-visited news websites in Latin America and particularly Mexico in January 2018.
Why it matters: 57.6% of Latin American users looked for news online, while 85% of Mexicans with an internet connection browsed news websites.

Latin Americans' interests touch various areas, but being well-informed of the news is an activity that most people everywhere consider important. We have seen that internet users in Latin American countries look for many types of online content, from travel information to sports and entertainment, but the news is the kind of content they consume more. More than half of all Latin Americans with internet access (57.6%) looked at the news online in January, and these were the sites where they did so.

Top 10 News Websites in Latin America, January 2018

Total Audience, Home and Work, PC/Laptop Total Unique Visitors (000)
Total Internet: Total Audience 191,289
News/Information 110,373
1 Globo Noticias 21,260
2 MSN News 13,952
3 UOL Noticias 11,575
4 Grupo Clarin 9,416
5 20MINUTOS Sites 7,518
6 Infobae - TKM 6,756
7 Folha de S. Paulo 6,497
8 Yahoo-HuffPost News Network 6,043
9 El Pais Sites 5,663
10 Grupo La Nacion 5,529

[Source: comScore]

  • From the total of users who looked at the news online, 19.2% visited Brazilian website Globo Noticias.
  • 12.6% of users looked for information at MSN News.
  • UOL Noticias, another Brazilian website, received 10.4% of visits.
  • Argentina-based Grupo Clarin was visited by 8.5% of users.
  • 20Minutos sites in Mexico, Spain and the U.S. received 6.4% of visits.
  • Similar amounts of users looked for relevant information at Infobae-TKM, Folha de S. Paulo, and Yahoo-HuffPost. They received 6.1%5.8%, and 5.4% of visitors respectively.
  • In the last two spots were El Pais and Grupo La Nacion, with 5.1% and 5% of visits.

Top 10 News Websites in Mexico, January 2018

Total Audience, Home and Work, PC/Laptop, All Smartphones, All Tablets Total Unique Visitors (000)
Total Internet: Total Audience 68,613
News/Information 58,972
1 El Universal de México 15,839
2 DEBATE.COM.MX 12,690
3 Grupo SDP 8,998
4 Grupo Publicidad y Contenido Editorial 8,756
5 Grupo Proceso 7,142
6 Noticieros Televisa 6,960
7 Grupo Milenio 6,753
8 Organizacion Editorial Mexicana 6,382
9 Publimetro Sites 6,176
10 20MINUTOS Sites 6,071

[Source: comScore]

  • 85% of Mexican internet users look for information in a wide variety of websites.
  • At the top of the ranking is El Universal, whose website received 26.8% of visits.
  • 21.5% of users looked for information at Debate.com.
  • Grupo SDP, which recently acquired fake news site El Deforma, was visited by 15.2% of users.
  • Not far behind was Grupo Publicidad y Contenido Editorial with 14.8% of visits.
  • 12.1% of users looked for news information at Grupo Proceso.
  • Noticieros Televisa received 11.8% of visits, while 11.4% of users visited the Grupo Milenio website.
  • Organización Editorial Mexicana was visited by 10.8% of users.
  • At the bottom of the list, Publimetro and 20Minutos received a similar amount of visits, 10.4% and 10.2% respectively.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

Do digital advertising standards and policies need to change in the light of fake news, transparency and ad fraud issues? Hear from the executive responsible for digital trading and implementation across all of GroupM’s agencies about what needs to be done so that brands demands are 100% met.



Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Although women are increasingly more visible in the industry, there’s still a long path to go towards women achieving their full potentials and pushing their untapped capabilities to the maximum, especially for Hispanic and African-American women, who feel their barriers are even higher.