The Week in Soccer Marketing

A summary of the most exciting news in soccer marketing. If you're trying to keep up, consider this your one-stop shop.

  • MLS and Twitter announced a three-year agreement to stream weekly games and generate additional content, including exclusive highlights and programming on teams, players and major events. Univision will keep the Spanish language broadcast, while Twitter makes an English simulcast streaming.
  • On Monday, FC Barcelona and Nike launched a new campaign, The Ball Makes Us More, featuring stars from the men’s and women’s teams together with fans of the club. This year Nike and FC Barcelona celebrate their 20th partnership anniversary.

  • ESPN has become the Chicago Fire Soccer Club exclusive media rights holder, on a three-year rights agreement. ESPN+ will cover live local matches in both English and Spanish beginning this season.

Subscribe to Portada daily Sports Marketing Updates!

  • Heineken USHeineken USA is partnering with Copa90 on a documentary and original six-part series showing the culture of soccer fans. The series is available to stream on Copa90's social channels.
  • MLS and Liga MX signed a long-term partnership, bringing together the three nations involved in the United 2026 FIFA World Cup hosting bid. The alliance will focus on creating new competition to extend the rivalry between the countries that will include an annual Campeones Cup between the champions of each league. In addition, the annual MLS Homegrown Game presented by Energizer will include Liga MX Under-20 club team as the opponent.
  • Spain’s La Liga partnered with McDonald’s for McDonald’s Virtual La Liga eSports. The first stage of the online qualification process begins March 19 and will be played on ArenaGG.

Check out the stars of Portada's Sports Marketing Board, who will meet at Portada Miami on April 18-19 to discuss various topics related to the future of marketing and innovation in sports. Register now!


Ximena Cassab @xcassab

Ximena is a Swiss-Mexican journalist based in Mexico City where she specialized in business, and travel topics. Graduated from the National Autonomous University of Mexico (UNAM), she has worked as an editor at the magazines Expansión , Aire and Accent, from Expansion Group. Currently she is working with different media in Spanish and English independently. She is a passionate traveler who does not miss the opportunity to see a new place in the world.

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.