CHANGING PLACES LATAM: Benjamín Romero, Mariale Álvarez, John Alves…
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Soccer Club Alianza Lima has appointed Benjamín Romero as new marketing and sales manager. The Colombian executive had been director of marketing at Millonarios Fútbol Club for two years.
Coca-Cola Argentina has named Mariale Álvarez as new director of public affairs, communications and sustainability. She had already been a part of the company from 1992 to 2005.
John Alves has been named general manager of McDonald's Spain, replacing Mario Barbosa. Alves was previously CMO for Spain, Portugal, China, Italy, Poland, Russia, South Korea, Switzerland, and the Netherlands.
Formerly director of marketing at Sony Latin America, Germán Bahamón has been appointed the new president of Apple Colombia.
Carla Sebastián Cernuda has been named marketing & communication director, Iberia at CPP Group Spain. She'll lead the marketing and communication strategies in order to better position the company in its sector.