CHANGING PLACES LATAM: Benjamín Romero, Mariale Álvarez, John Alves…
03/12/2018
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
March 12, 2018
AT&T Files Stock Offering for DirecTV Latin America
03/12/2018
AT&T will file a registration statement for a U.S. IPO of shares in DirecTV Latin America. A stock offering for Vrio could bring in up to US $100 million in proceeds and help AT&T to pay down debt as it tries to close the acquisition of Time Warner.
Top LatAm Sports Websites: Brazil Heads the List, MedioTiempo Leads in Mexico
03/12/2018
We looked at the sports websites with the highest amount of Latin American (and particularly Mexican) visitors in January 2018. A significant percentage of Latin Americans devotes time to consuming sports content online. Interestingly, two of the top three sites are based in Brazil.
SALES LEADS LATAM: Mondelez, Kimberly-Clark, Marriott International…
03/12/2018
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
Five Young Latino MLB Stars With Crossover Social Appeal For Brands
03/12/2018
The Yankees’ Gary Sanchez and Astros’ Carlos Correa head the list of Latino players with the biggest Twitter growth. As the social media presence of Latino stars soars, the opportunities for brands to connect increases, with Correa’s Adidas deal a prime example.
Facebook Strikes Deal to Stream MLB Games
03/12/2018
Facebook has signed an exclusivity deal with MLB to stream 25 matches on the social network. This is the first time a U.S. major league has granted a social network exclusive rights to broadcast games.
SALES LEADS: Mondelez, Coca-Cola®, Sprint, Volkswagen…
03/12/2018
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
CHANGING PLACES: Randy Falco, Peter Lori, Patrick Lafferty…
03/12/2018
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Leaders from Stanley Black & Decker, MasterCard, Best Buy, Melia, PepsiCo, Havas, OMD to Meet at Portada Miami
03/12/2018
Major Latin American Brand and Agency Leaders will meet at Miami’s Hotel EAST on April 18-19. These executives are part of Portada’s powerful and exclusive Council System to be officially launched at Portada Miami on April 18-19.