The Week in Soccer Marketing

A summary of the most exciting news in soccer marketing. If you're trying to keep up, consider this your one-stop shop.

  • Image result for post company logoPost Consumer Brands and Major League Soccer (MLS) signed a multi-year sponsorship program. Starting MLS 2018 season, on March 3, Post will serve as the exclusive cereal sponsor and be visible in stadiums at more than 370 MLS games, including national TV broadcasts.
  • Manchester United finally launched its own YouTube channel. The channel will show original content, including “unique behind-the-scenes access” to its famous Old Trafford ground, as well as exclusive player features, and all the latest goals and match action.
  • Spain’s La Liga will reportedly become Official Football League Partner of the Renault F1 Team. The LaLiga logo will be present on the team’s car as well as on the overalls of Nico Hulkenberg and Carlos Sainz.

Subscribe to Portada daily Sports Marketing Updates!

  • LAFC has unveiled its uniforms for its inaugural season with YouTube TV as its jersey sponsor. The Adidas uniforms stick to LAFC's black-and-gold color scheme, with the large Youtube logo on the front.

  • Copa90 announced a new partnership with Soccer United Marketing (SUM), the for-profit marketing arm of Major League Soccer. Together, the companies will generate new content formats, as well as bilingual content focused on the Mexican National Team, the CONCACAF Champions League and Major League Soccer.
  • Major League SoccerMajor League Soccer launched its 2018 brand campaign, “Our Soccer.” Cornerstone Agency and The FADER are the agencies behind the campaign, to “tell the story of the U.S. and Canada’s most ascendant, progressive and diverse sports league.” MLS national broadcast partners ESPN, FOX Sports, Univision, TSN and TVA Sports, as well as international and regional MLS broadcast partners, will support the campaign.
  • Verizon and CONCACAF signed a multi-platform media rights deal. The deal gives Verizon exclusive English language rights to distribute multiple Confederation Championships, including the Scotiabank CONCACAF Champions League and the CONCACAF League in the US.

Ximena Cassab @xcassab

Ximena is a Swiss-Mexican journalist based in Mexico City where she specialized in business, and travel topics. Graduated from the National Autonomous University of Mexico (UNAM), she has worked as an editor at the magazines Expansión , Aire and Accent, from Expansion Group. Currently she is working with different media in Spanish and English independently. She is a passionate traveler who does not miss the opportunity to see a new place in the world.

MORE FROM PORTADA


Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.


Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.