AT&T to Expand Reach in Brazil

What: AT&T will invest in the mobile sector in Brazil.
Why it matters: Telcom firms are already in a tight competition in Latin America, and particularly in Brazil.

According to Brazilian newspaper O Globo, AT&T is planning to increase investments in Brazil by entering the mobile sector using 700MHz spectrum, which is set to be auctioned by the country’s regulator later this year.

The US operator already has a significant presence in Latin America with mobile operations in Mexico, as well as pay-TV units in Argentina, Chile, Colombia, Ecuador, Peru, Uruguay, Venezuela, Mexico, and Brazil, where it already owns Sky.

Its majority stake in Sky Brazil already gives AT&T access to a significant potential customer base. However, it would still face a stiff challenge as a new entrant in the competitive Brazilian mobile market where four main rivals already have huge user bases: Vivo (75 million connections), America Movil's Claro (60 million connections), Telecom-owned TIM (also 60 million connections), and Oi (39 million connections).

[ctalatib]

 

 


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.


Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.