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February 16, 2018

Study Shows Contextual Targeting Doubles Purchase Intent Among Hispanics

UCI and MAGNA have revealed the results of their study “Marketing to the Hispanic Mindset”. In-language and in-culture video ads are more engaging for Hispanics, at times twice as effective as non-contextual targeted ads.

Daytona Dawns, NASCAR Looks For More Latino Engagement

NASCAR is continuing its work in Latino marketing, with the Daytona 500 leading off the year Sunday. By taking active steps to engage the Latino community, NASCAR can build a fan base which has not traditionally been strong but has shown potential for growth.