CHANGING PLACES: Lizette Williams, Nicola Young, Juan Varela…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada's Career Board!)

McDonald’s has appointed Lizette Williams to the newly-created role of head of cultural engagement in the US.

 

 

 

 

 

Media iQ has named Nicola Young as Vice President of Marketing EMEA. She joins having previously held the Director of Media position at Estée Lauder Companies (UK&I) and prior to this, she was Group Director of Marketing at Global Radio.

 

 

 

 

 

Juan Varela is now business development and project manager at El Observador Uruguay. His main role consists of designing and implementing a new freemium business model and premium product for the digital subscription.

 

 

 

 

David Sanchez is the new Digital Strategy Director at Kinitros. His main role will be to lead strategy for several CPG clients including Flexi, Salsas Castillo and others. He had previously worked as General Manager and Account Director at Captura Group since 2011.

 

 

 

 

 

The Hispanic Public Relations Association (HPRA), a non-profit organization for Hispanic PR & Marketing, has announced a new executive board to be led by diverse leaders representing corporate, agency, consultants, and media entities.

 

 

 

 

Veronica Potes, NBCUniversal, has been voted president of the 2018 HPRA Executive Board. Potes has been a part of the organization for more than a decade.

 

 

 

 

Rosemary Ravinal, Univision Communications Inc., will serve as president-elect at HPRA for 2018.

 

 

 

 

 

PebblePost, the inventor of Programmatic Direct Mail®, has announced the addition of veteran media salesperson Rich Flynn as VP Sales, Automotive. Flynn has extensive experience in the automotive space through previous positions at AOL and Sports Illustrated.

 

 

 

 

RedPeg Marketing, a nationally recognized brand experience agency whose clients include Accenture, GEICO, Square Enix, TD Bank, Francis Ford Coppola Winery and more, has announced the appointment of Fredda Hurwitz as the company's new CMO.

 

 

 

 

The Chicago Fire Soccer Club announced the promotion of general manager Nelson Rodríguez to serve as president. He is a deeply experienced leader on both the technical and business sides of the sport.

 

 

 

 

 

Apart from Nelson Rodriguez's appointment, the Chicago Fire Soccer Club announced the addition of long-time sports and entertainment executive, John Urban, to serve as the club’s new chief operating officer.

 

 

 

 


Janet Grynberg

Janet has worked as a translator and editor for magazines and publishing houses including Expansion and Grupo Planeta since 2014. She is part of the Portada editorial team, and her main interests include literature, traveling, and exploring other cultures. Follow me on Twitter!

MORE FROM PORTADA

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.


JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.