The Week in Soccer Marketing

A summary of the most exciting news in soccer marketing. If you're trying to keep up, consider this your one-stop shop.

  • David Beckham and MLS announced Monday the birth of the Miami MLS team. The team name, logo, when it will start playing and when the stadium will open still need to be set. “Bringing an MLS club to Miami has been a hell of a journey,” stated Beckham.

  • The New York Red Bulls announced the acquisition of German midfielder Marc Rzatkowski on loan from sister club Red Bull Salzburg of the Austrian Bundesliga. The 27-year-old will remain with New York on a season-long loan and will occupy an international spot on the club’s roster.

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  • LAFC partnered with YouTube TV as both its jersey-front sponsor and local English-language broadcaster. The multi-year deal marks the first time North-American pro sports will have all locally televised matches on a live TV streaming provider.

  • MLS and Liga MX are discussing an annual match between their respective champions, starting as early as this fall, according to Insider. The proposed first meeting would probably take place in mid-September at Toronto’s BMO Field.
  • Jay Heaps, former New England Revolution head coach, accepted a position as president and general manager of 2019 USL expansion team Birmingham Legion FC.

  • The National Women’s Soccer League announced Sunday that the Boston Breakers will cease operations in advance of the 2018 season, due to a lack of investors. “Discussions with an active buyer who had signed a letter of intent were ongoing since November of 2017. Unfortunately, due to certain factors that process was halted on short notice,” Boston Breakers managing partner Peter Stoller said in a statement.
    Fans who already bought tickets for the upcoming season will be given full refunds.

Ximena Cassab @xcassab

Ximena is a Swiss-Mexican journalist based in Mexico City where she specialized in business, and travel topics. Graduated from the National Autonomous University of Mexico (UNAM), she has worked as an editor at the magazines Expansión , Aire and Accent, from Expansion Group. Currently she is working with different media in Spanish and English independently. She is a passionate traveler who does not miss the opportunity to see a new place in the world.

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