NBCUniversal Acquires Television Stations From ZGS Communications

What: NBCUniversal's Telemundo Station Group has announced the completion of its acquisition of nine TV stations from ZGS Communications.
Why it matters: This acquisition shows renewed efforts to consolidate traditional media.

Telemundo Station Group has announced today the acquisition of nine television stations from Hispanic-owned ZGS Communications. With this purchase, Telemundo Station Group will expand its market footprint from 18 markets to 24 markets in the U.S. and in Puerto Rico.

“We believe in the power of local news and information and that people’s desire for it is only strengthening,” stated Telemundo Station Group President Manuel Martínez in December 2017, when their intentions to acquire the stations were made public. “The timing was right for us to carry that torch and build on what ZGS created in these 10 markets. We hope to continue the investment of resources and furthering our own commitment to our Hispanic audiences.

Two months ago, Telemundo filed applications with the FCC, trying to get an approval of its acquisition of 13 ZGS television stations for US $75 million in cash. The company is also working on arrangements for two more stations, in Providence and Raleigh, and will file applications once those arrangements have been finalized.

Also by the end of 2017, HC2 Network acquired Spanish-language broadcaster Azteca America, which shows generalized interest by TV broadcasters to expand investment in predominantly Hispanic markets.

“As local broadcasters, we look forward to working with these new communities to deliver our best-in-class journalism to help keep viewers informed," said Martínez in today's press release. "[Telemundo's growth] has revolutionized the way Spanish-speaking audiences receive their local news." And they certainly hope to continue doing so.


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.


IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI (Information Resources Inc.) has published the results of a new report revealing the most successful new product launches for Hispanics, as well as the top new natural brands for Hispanic shoppers. The Hispanic community is the fastest-growing ethnic group in the nation and spends more than US $94.7 billion on CPG products annually.