Nationwide and NFL Bolster Latino Marketing Efforts
01/29/2018
The NFL has increased its work engaging the Latino community through various efforts including games in Mexico City and the new Hispanic Leadership Alliance.
January 29, 2018
Domino’s Has Appointed The Community as its U.S. Hispanic Agency of Record
01/29/2018
After a competitive review, Domino’s has named The community as its U.S. Hispanic agency of record (AOR).
CHANGING PLACES LATAM: Michelle Wasserman, María del Carmen Padilla, Alexander van Rijn…
01/29/2018
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Marketing Data Analytics: Group M’s Mebrulin Francisco Sees Connectivity Fueling AI Trend
01/29/2018
We talked to Mebrulin Francisco, managing partner and expert in multicultural marketing analytics at Group M, and she shared some of the key insights to take into account when approaching data analytics.
CHANGING PLACES: Nick Law, Jessica Rodriguez, Jacquelyn Goldberg…
01/29/2018
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
SALES LEADS LATAM: Shell, Formula One, SpotSee…
01/29/2018
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
Bacardi Buys Tequila Patron in US $5.1 Billion Deal
01/29/2018
What: Bacardi, the spirits company best known for its rum, has added Patrón tequila to its more than 200 labels. Why it matters: Even though general alcohol sales have decreased, sales of Tequila
SALES LEADS: Shell, TurboTax, Netflix…
01/29/2018
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.