SALES LEADS: Yolo Rum, San Diego Zoo, Nestlé…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada's new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • Yolo Rum

Yolo Rum has announced a new distribution partnership with Mexcor International Wine and Spirits in Florida. The distributor will carry the three Yolo Rum signature lines—Yolo Rum Gold, Yolo Rum Silver and Yolo Rum Clear. Looking to expand its footprint in Florida and other states in 2018, Yolo Rum execs see the new partnership as a crucial next step.Since its founding in 1989, Mexcor International has grown, expanding operations on a near-annual basis. They carry over one hundred of the finest spirit brands from all over the world, and today the Company has a substantial national sales network extending to 46 states including Texas, California and Florida.Yolo Rum is the ideal synthesis of ancient crafts and modern tastes. At the heart of the operation is master distiller Francisco “Don Pancho” Fernandez. Born in Cuba and operating out of the Republic of Panama, Don Pancho is the world’s most-respected and honored ronero (that’s “rum blender,” for the layman). Yolo Rum continues to innovate creative marketing techniques and campaigns that rival much larger brands. The partnership with Mexcor will ensure an expanded presence in Florida and other states to follow in 2018.

  • San Diego Zoo

Agency Giant Spoon has been awarded media planning and buying duties for the San Diego Zoo, Mediapost has reported. The appointment follows a competitive pitch with other agencies.

 

 

 

 

 

 

  • Nestlé

The Hershey Company and The Ferrero Group have reportedly submitted final bids to acquire Nestle’s U.S. business.The bids were submitted Friday (6 January) for the confectionery business, which is expected to cost between US $2 billion and US$2.5 billion to buy, According to sources “familiar with the matter.” Back in June, Nestle revealed that the brand was exploring strategic options, including a possible sale for its U.S. chocolate and candy business. The business on the block has annual sales of 900 million Swiss francs (US$924 million). Nestle is owner of brands such as Baby Ruth, Butterfinger, Laffy Taffy and Sno-Caps.

 

 

 

 

  • United Airlines

La Casa de Don Pedro, a community-based social services organization based in Newark, will receive a US$70,000 grant from United Airlines to provide emergency assistance and connect recent arrivals with job opportunities to help sustain their households in the area in the aftermath of Hurricanes Irma and Maria.Through United’s support, La Casa de Don Pedro will be able to provide more Puerto Rican families who seek assistance with individualized action plans.

 

 

 

 

NEW PORTADA RESEARCH REPORT: "Content Marketing Initiatives targeting Hispanic and Multicultural Audiences". The report is filled with intelligence for brand marketing executives targeting multicultural consumers - the majority of consumers in many major U.S. markets -  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision-makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey's, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to "Research Plus Membership" for only US$ 999 and access this report and 9 more!

 

 

  • Rice's Honey

Rice's Honey, a 100% pure honey brand, has appointed Dallas-based Johnson & Sekin as its AOR following a formal review, Mediapost has reported. The agency will handle everything including overseeing media buying. The brand had no incumbent.Initial work from the agency will launch in early 2018 with an integrated campaign that will introduce a new label design and website as well as digital advertising and social media.

 

 

 

 

 

 

  • Azamara Club Cruises

Republica has been selected as the global strategic agency for Azamara Club Cruises, a subsidiary of Royal Caribbean Cruises, Ltd. As part of the assignment, Republica will lead myriad initiatives encompassing strategy, creative, media, digital, and social for the project launching Azamara’s new ship, the Azamara Pursuit.Republica will work in partnership with Azamara and existing agencies to develop a unified, multifaceted marketing and communications strategy to showcase not only its brand, but also its unparalleled Destination Immersion® offering, which allows travelers to deeply experience the cultures of Azamara’s awe-inspiring destinations.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada's new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.


Celeste Martorana @celesmartorana

Celeste joined Portada’s team in 2014. Since then, she has been working as an editor for Portada’s English-language website and compiling information for Portada’s Databases.

MORE FROM PORTADA

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.