Beltran, Posada, T.J. Rivera Earn Munson Awards

What: Three Puerto Rican standouts will receive the Munson Awards during the Thurman Munson Awards Dinner, a fund-raising event that has taken place annually for 38 years.
Why It Matters: There will be a strong Hispanic presence at an event which is important because not only does it honor the most valuable baseball players, it also sheds light on their humanitarian efforts.

Annually, one of the biggest events of the baseball off-season is the Thurman Munson Awards Dinner, remembering the great Yankees catcher. For 38 years, the dinner has raised funds for AHRC New York City Foundation and honors great New York area stars for success and inspiration on the fields of play, and community spirit off the field.

On February 6, at the Grand Hyatt Hotel in New York City, three Puerto Rican standouts will be among the honorees, as Carlos Beltran, Jorge Posada and T.J. Rivera will receive the coveted Munson Awards.

Subscribe to Portada daily Sports Marketing Updates!

Both Posada and Beltran have spearheaded Hurricane Relief efforts for victims in their native Puerto Rico; the Jorge Posada Foundation assists those afflicted with Craniosynostosis, while the Carlos Beltran Foundation empowers young people to reach their dreams through sports and education. Rivera was the Mets nominee for the Roberto Clemente Award for his community efforts, notably at his alma mater, Lehman H.S. in the Bronx.

Honoring Unparalleled Baseball Careers

Beltran had 10 years in New York, including seven in Mets Orange and Blue, when he swatted 149 home runs and swiped 100 bases, slashing .280/.369/.500 in 830 games. In all, he hit 435 home runs and drove in 1084 runs in a 20-year career that concluded with his retirement after winning his first World Series with Houston last year.

Posada's 17-year career, all in Pinstripes, produced 275 home runs and 1064 RBI, along with five championships. One of the "Core Four," Posada was a five-time All-Star and five-time Silver Slugger, hitting .273 in more than 1800 career games.

Both Posada and Beltran have spearheaded hurricane relief efforts for victims in their native Puerto Rico.

Rivera slashed .290/.330/.430 last year in 73 games split between third, first, second and left field for the Mets. He hit five home runs and drove in 27. The native New Yorker of Puerto Rican heritage has defied logic of an undrafted player climbing the ranks in the Mets organization to achieve MLB status.

Others to be honored that night include Yankees pitcher David Robertson and former Giants football standout Justin Tuck.

The AHRC New York City Foundation is a not-for-profit organization that supports programs enabling children and adults with intellectual and developmental disabilities to lead richer, more productive lives, including programs of AHRC New York City.

For tickets and information on the Munson Awards Dinner call 212-249-6188 or email jennifer@emgbenefits.com.

(Beltran photo credit: AHRC; Posada photo credit: Keith Allison; Rivera photo credit: MLB)

 

 


Joe Favorito @joefav

Joe Favorito has over 32 years of strategic communications/marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. The Brooklyn, New York native has managed the day-to- day activities in strategic communications for: Two of the world’s hallmark sports and entertainment brands (the New York Knickerbockers and Philadelphia 76ers), the world’s largest professional sport for women (the WTA Tour), the world’s largest sports National Governing Body (the United States Tennis Association) and the world’s largest annual sporting event (the US Open). He also oversaw the strategic planning, investor relations, communications and digital business development of the International Fight League during its two year run as a Mixed Martial Arts venture and a publicly traded company. Favorito serves on the boards of the Weinstein Carnegie Group, New York Sports Venture Capital, the National Sports Marketing Network, the Drexel University Sports Business program, and Columbia University’s Sports Management program (where he is an instructor in Strategic Communications and Director of Industry Relations). Joe also maintains a well trafficked blog on the sports marketing and publicity field, “Sports Marketing and PR Roundup,” on the website joefavorito.com, as well authoring the first- ever text on the sports publicity industry (“Sports Publicity” published in August 2007 by Reed Elsevier and updated in 2012 by Taylor Publishing with a third printing coming in 2018), which is used in over 60 sports management programs in the U.S. He has been a guest speaker on sports marketing, social media and communications at a host of institutions, including Princeton University, the Wharton School at the University of Pennsylvania, Georgetown University, the University of Florida Law School, New York University, the Stanford University Graduate School of Business and many others. He is also a frequent spokesperson on the industry for publications ranging from Ad Age and The New York Times to NPR and CBS News. A graduate of Fordham University, Joe, his wife and two children reside in River Vale, New Jersey.

MORE FROM PORTADA

Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

We looked at the top 15 online retail sites visited by Hispanic shoppers in the US and how they scored in number of visitors in May 2018.


Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.