Groupon Latam Buys E-Commerce Platform Peixe Urbano

What: Latin American technology investment firm Mountain Nazca, owner of Groupon Latam, announced the  acquisition of Peixe Urbano, Brazil's leading e-commerce player.
Why it matters: With this acquisition, Mountain Nazca becomes the largest service marketplace in Latin America.

Latin American technology investment firm Mountain Nazca, owner of Groupon Latam, announced its acquisition of Peixe Urbano, Brazil's leading e-commerce player. The merger will consolidate Mountain Nazca’s regional e-commerce operations, with a presence in Argentina, Brazil, Colombia, Chile, Mexico and Peru.

Peixe Urbano, previously owned by Chinese technological giant Baidu Inc. (NSDQ: BIDU), is the leader in Brazil’s online-to-offline (O2O) market, which connects the physical world with the digital world.

"Peixe Urbano and Groupon Latam will create a digital platform on a scale that allows us to dream big in Brazil and the rest of Latin America," said Alex Tabor, CEO of Peixe Urbano. The company has over 28 million registered users and works with more than 70,000 companies. "The merger will allow us to better serve our customers, expand our reach and develop our new O2O services business," he added.

"This is a shared history of entrepreneurship, in which two founders buy back our companies from world-class players such as Baidu and Groupon, with the support of knowledgeable regional investors. This merger will generate synergies to position us as the main technological ecosystem in Latin America," said Felipe Henríquez, Chairman of Groupon Latam.


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