CHANGING PLACES LATAM: Juan Carlos Samper, Alejandro Álvarez, Thor Borresen…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada's Career Board!)

Juan Carlos Samper is the founder and CEO of the recently created We are Content, one of the first Content Marketing companies in Latin America. Samper has worked for Microsoft, founded IAB Colombia and is a well-known digital marketing expert in Latin America.






Alejandro Álvarez, RPA Media Place LatAm CEO, is leaving the company to carry out an independent project. Álvarez joined the company in July 2015.







Thor Borresen has been promoted to Marketing Director of AB InBev Colombia. The executive will no longer be the Águila brand director.





Diego Serantes joined Pepsico earlier this year and he is now the new Marketing Director of PepsiCo Alimentos Cono Sur. Prior to Pepsico, Serantes worked for Móndelez International.






R / GA Brazil has appointed Tatiana Hawthorne as the new Customer Service Director. The executive joined the agency in 2013 as account manager. Hawthorne will report to Fabiano Coura, SVP managing director of the agency.






La Asociación de Agencias de Medios de Perú (AAM) (Peru Media Agencies Association) has made news appointments for 2017-2020 period:

The board of directors chaired by Eduardo Velasco, Carat country manager, has been re-elected.

Gabriela García, general manager of Central Media, has been named secretary and Maribel Mesia, CEO of Publicis One, has been named treasurer.

The AAM brings together many prominent media agencies in the Peruvian market such as BPN Media Connection, Carat, Central Media, Havas Media, IPG Mediabrands, MEC, Mediacom, Mindshare, OMG, Publicis One and Top Media.

Celeste Martorana @celesmartorana

Celeste joined Portada’s team in 2014. Since then, she has been working as an editor for Portada’s English-language website and compiling information for Portada’s Databases.


4 Essential Takeaways From Portada New York’s Conference

4 Essential Takeaways From Portada New York’s Conference

#PortadaNY was a great opportunity for attendees to discuss passion-point marketing's most imminent issues. Karina Masolova, Contributor at Large for Portada, has put together the following recap of essential takeaways from yesterday's panels.

#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

Portada New York included two sports marketing panels, featuring Portada board member and Allstate Director of Sports Marketing Daniel Keats, Comcast’s Hispanic Marketing Director Alejandro Solorio, Portada board member and EVP, Managing Partner, Scout Sports and Entertainment Michael Neuman, and Jon Patricof, president of the New York City Football Club.