SALES LEADS LATAM: Amazon, Pepsi, Instituto Tecnológico Monterrey…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
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Amazon has consolidated its global media planning and buying business with IPG Mediabrands network following a review that began in July. The agency will be in charge of promoting Amazon’s e-commerce hub, assorted tech products and Prime subscription service globally. Mediabrands will create a dedicated team to service the account. Amazon spent more than US$950 million on measured media in the U.S. in 2016, according to Kantar Media. Analysts estimate the company’s annual global budget exceeds US$1 billion.
- Instituto Tecnológico Monterrey
Instituto Tecnológico y de Estudios Superiores de Monterrey (Monterrey Technology and Higher Education Institute) announced that UM is its new media agency. The agency will work on both on and off media and digital production. The account will be led by Francisco García, head of IPG MediaBrands Monterrey.
As part of Pepsi’s latest campaign for the launch of "Pepsi Black," Pepsi zero-sugar cola, the brand has unveiled a new experience dubbed "Shazamear" through its creative pieces. The campaign, which will extend until December 21st, will allow the VP pieces of the brand in subway stations to be"Shazamables". Under #ProbaSinPrejuicios concept, users who do Shazam on the pieces will experience an action of augmented reality where they can create their own melody, interact with the image of the brand and also be redirected to an exclusive microsite where they can share their experience in the different RRSS. The action was developed by US Media Consulting, Shazam's exclusive partner in Latin America since June 1, and its media agency, Zenith Optimedia and Performics.
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Media agency Mídios, led by Héctor González, has been chosen to work on the communication strategy and media planning of Argentinian company Anaeróbicos’ brand Pegamil.
- Southwest Airlines
Furthering its reach, Southwest Airlines Co. began operating new international service daily from Ft. Lauderdale-Hollywood International Airport (FLL) to Providenciales International Airport (PLS) in the Turks and Caicos Islands, the carrier's 11th country served. In addition, Southwest® initiated new service between its South Florida gateway at FLL and both San Jose, Costa Rica(SJO), and Punta Cana, Dominican Republic(PUJ), giving Customers nonstop access from Fort Lauderdale to 10 destinations in Latin America and the Caribbean.
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