What: Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.
Why it matters: Former US incumbent MediaCom has been awarded Mexico and parts of Latin America.
Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada following a global media planning and buying review that had kicked off back in March.
US incumbent MediaCom has been awarded Mexico and parts of Latin America.
Strategic consulting firm MediaLink and media auditor Mediapath assisted with the review process, which was led by the brewer’s global marketing team, based in New York.
In the U.S, the brewer spends spent around US$740 million on ads in 2016 and upwards of US$2 billion a year on ads in more than 50 countries worldwide, according to Kantar Media.
The review came shortly after the beer giant’s US$100-plus billion merger with SABMiller late last year.
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