SALES LEADS LATAM: Shell, Park Hyatt, Hoteles City Express…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada's Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier

For prior Sales Leads LatAm editions, click here. 

  • Shell

European oil giant  Royal Dutch Shell plc has opened its first service station in Mexico. With this latest move, the company sets foot in the Mexican retail fuel market. This is a milestone event for Shell since Mexico is the second-largest economy in Latin America and its gasoline market is the fifth-largest in the world. The development is likely to offer the company multiple growth opportunities and boost its revenues. The company's first gas station includes a convenience store and is located in the northwestern suburb of Mexico City. Shell is the largest fuel retailer in the world with over 43,000 gas stations in around 80 countries worldwide.  The company will also be expanding its network of service stations in other developing economies like India, Brazil, China and Indonesia over the next decade.  In Mexico, Shell intends to invest around US$1 billion over the next 10 years as part of its retail expansion plans.

  • Park Hyatt

Hyatt Hotels Corporation announced two new luxury hotel developments in Los Cabos and Mexico City, Mexico under the Park Hyatt brand. These two high-end properties, designed to meet the needs of the discerning global traveler, mark the anticipated debut of the Park Hyatt brand in the country, and will join the brand’s global portfolio in locations such as Bangkok, Paris, Tokyo, Vienna, Milan and Zurich, as well as two sister hotels in Latin America: Palacio Duhau-Park Hyatt Buenos Aires, and Park Hyatt Mendoza.

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  • Hoteles City Express

Hoteles City Express has announced the opening of City Express Plus Medellin and City Express Junior Tuxtepec reaching 130 hotels in operation and more than 14,600 available rooms.City Express Plus Medellin has 141 available rooms and is a 100% owned hotel. Hoteles City Express reinforces the strength of its brand in Latin America with this opening - the sixth for the Company in the region, and the fourth in Colombia. This property will serve business travelers visiting a city with significant economic growth potential.City Express Junior Tuxtepec has 105 available rooms and is a property under a franchise and administration agreement. This hotel is the third that the Company has in the state of Oaxaca and it is expected to benefit from the robust industrial and agricultural activity of the Pacific corridor.

  • Coca-Cola

The Coca-Cola Company, its Mexico and Latin Center business units, along with The Coca-Cola Company’s philanthropic arm – The Coca-Cola Foundation –pledged additional financial support to communities recovering from recent natural disasters across Mexico, Puerto Rico and the Caribbean Islands. The new pledges include: The donations build on the US$2 million The Coca-Cola Foundation previously granted to The American Red Cross for relief efforts across the Caribbean Islands and the southeastern U.S. following Hurricanes Irma and Harvey.Coca-Cola System associates have also come together to provide assistance and support through the Coca-Cola Employee Disaster Relief Fund to their fellow system co-workers who have been evacuated from their homes and are without basic necessities in affected areas. The Coca-Cola Company is matching employee contributions up to US$100,000.With the addition of today’s new pledges of support, The Coca-Cola Company and its business units in Mexico, Latin Center and the United States, along with The Coca-Cola Foundation, together have contributed US$6.4 million to support disaster relief and recovery efforts across the hardest hit areas over the past month.

We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
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@Shell @HyattTweets @CocaColaCo  @CityExpressMX

Celeste Martorana @celesmartorana

Celeste joined Portada’s team in 2014. Since then, she has been working as an editor for Portada’s English-language website and compiling information for Portada’s Databases.


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