What: NBCUniversal/Telemundo and América Móvil jointly submitted today to the Mexican Football Federation bids for the Mexico National Team media rights, one for the United States, and the other for the rest of the world, for two World Cup cycles.
Why it matters: Currently, Mexico National Football Team broadcasting rights for matches played in Canada, Mexico and the U.S are held by Univision (Spanish) and Fox Sports (English). Matches played in Central America and the Caribbean are broadcasted by Telemundo (Spanish) and beIN Sports (English).
The two companies joined in a strategic and commercial alliance that allows them to present an offer that will provide substantial value to Mexican soccer. The bids include rights to all men’s and women’s Mexico National Team divisions.
The proposal submitted for the U.S. market includes the rights across all media platforms, while the other includes global digital media rights, excluding the U.S.
The proposal submitted for the U.S. market includes the rights across all media platforms, while the other includes global digital media rights, excluding the U.S.
The bid is in addition to the revenues that the Mexican Football Federation could receive from the licensing of media rights on other platforms in the rest of the world, such as broadcast and cable television.
“We are committed to continue expanding our world-class sports portfolio, in addition to our exclusive U.S. Spanish-language television rights to the FIFA World Cup and the Olympic Games. We look forward to leveraging the extensive expertise of NBCUniversal and Telemundo Deportes to bring the Mexico National team to a level never seen before in the U.S. Hispanic market,” said in a statement Marcos Santana, President, Telemundo International.
Arturo Elias Ayub, Director of Strategic Partnerships and Content for América Móvil, that the announcement of the media rights bid brings transparency and certainty to a process that is of interest to the general public, as it involves the Mexico National Team.
