US Media Consulting Announces Ad Partnership with Tinder in Latam

What: Tinder, a global social app to meet new people, has selected US Media Consulting as the exclusive advertising sales representative for select countries in Latin America.
Why it matters: Tinder’s advertising sales division Match Media Group & US Media Consulting will be responsible for rolling out Tinder´s advertising offering in select countries in Latin America, developing new opportunities with leading global and local brands.

Tinder, the global social app for meeting new people, appointed US Media Consulting, a media services firm based in Miami, as the exclusive advertising sales representative for select countries in Latin America.

In partnership with Match Media Group, Tinder’s advertising sales division, US Media Consulting (USMC) will be responsible for rolling out Tinder´s innovative advertising offering in select countries in Latin America, developing new opportunities with leading global and local brands. Match Media Group will now count on a dedicated sales team in Mexico and Brazil in order to support media agencies and advertisers in making the best out of the app for their brands. USMC’s existing sales force, with presence in Argentina, Brazil, Colombia, Guatemala, Mexico, Venezuela and headquartered in Miami, will begin providing immediate assistance to brands and agencies in all the markets covered by this exclusive representation agreement.

“We´re extremely proud of working with Tinder,” said Bruno Almeida, Founder & CEO of USMC. “With more than 1.6 billion global swipes per day, it creates a unique opportunity for advertisers to interact with this audience in a very particular touch point, in a way that no other media platform provides.”

“We have been looking to accelerate our advertising business in Latin America,” says Peter Foster, Match Media Group’s General Manager responsible for Tinder Advertising and Brand solutions. “Partnering with US Media Consulting, which has strong strategic relationships with media agencies and advertisers in that region, is aligned with our growth objectives and we are looking forward to a prosperous partnership.”

 


Editorial Staff

Portada Staff

MORE FROM PORTADA

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).