US Media Consulting Announces Ad Partnership with Tinder in Latam

What: Tinder, a global social app to meet new people, has selected US Media Consulting as the exclusive advertising sales representative for select countries in Latin America.
Why it matters: Tinder’s advertising sales division Match Media Group & US Media Consulting will be responsible for rolling out Tinder´s advertising offering in select countries in Latin America, developing new opportunities with leading global and local brands.

Tinder, the global social app for meeting new people, appointed US Media Consulting, a media services firm based in Miami, as the exclusive advertising sales representative for select countries in Latin America.

In partnership with Match Media Group, Tinder’s advertising sales division, US Media Consulting (USMC) will be responsible for rolling out Tinder´s innovative advertising offering in select countries in Latin America, developing new opportunities with leading global and local brands. Match Media Group will now count on a dedicated sales team in Mexico and Brazil in order to support media agencies and advertisers in making the best out of the app for their brands. USMC’s existing sales force, with presence in Argentina, Brazil, Colombia, Guatemala, Mexico, Venezuela and headquartered in Miami, will begin providing immediate assistance to brands and agencies in all the markets covered by this exclusive representation agreement.

“We´re extremely proud of working with Tinder,” said Bruno Almeida, Founder & CEO of USMC. “With more than 1.6 billion global swipes per day, it creates a unique opportunity for advertisers to interact with this audience in a very particular touch point, in a way that no other media platform provides.”

“We have been looking to accelerate our advertising business in Latin America,” says Peter Foster, Match Media Group’s General Manager responsible for Tinder Advertising and Brand solutions. “Partnering with US Media Consulting, which has strong strategic relationships with media agencies and advertisers in that region, is aligned with our growth objectives and we are looking forward to a prosperous partnership.”

 


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.


Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.