SALES LEADS LATAM: Mary Kay, Despegar.com, Air France KLM…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
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- Mary Kay
Iconic cosmetics company Mary Kay has officially opened its doors on September 1 and celebrated with a ribbon-cutting ceremony on September 15 in Lima, Peru. With a 54-year history, and operations in nearly 40 countries, this expansion strengthens Mary Kay's already solid foundation in Latin America.The globally-recognized company, with millions of Independent Beauty Consultants around the world, made an initial investment of US$9 million USD in the Peruvian subsidiary. It is based in Lima, covering operations for the entire country. The company enters its newest market, following its recent and successful launch in neighboring Colombia in 2015.The concept of direct selling is more attractive than ever and has been growing in Peru for the past 40 years.
Latin America’s largest online travel agency Despegar.com, which means “to take off” in Spanish, had an initial public offering.The company debuted at US$26 a share and its’ share price at the close of the day’s trading was US$31.78. Based on the above figures, the company has a market capitalization of US$2.135 billion — making the Latin America’s online travel site the seventh-largest publicly held online travel company in the world, as ranked by market capitalization. Despegar follows in market cap after Expedia Inc., Priceline Group, Ctrip.com, TripAdvisor, Trivago, and MakeMyTrip. The company will use the proceeds of its IPO to continue growing. Some of that growth might be simply copying what has worked elsewhere as only one out of five airplane tickets are bought online in Latin America, compared with about one in two in the U.S. According to Chief Financial Officer Mike Doyle, the company‘s priority would be to acquire businesses that are dominant in online travel. Founded in 1999, Despegar operates throughout Latin America, the U.S., and Spain, but its largest market is Brazil via its subsidiary Decolar.com.
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- Marriott’s Caribbean and LatAm
Marriott’s collection of Caribbean and Latin American resorts is offering a special group promotion through the end of the year. Group bookings at one of nine beachfront properties, including the JW Marriott Los Cabos and the Aruba Marriott Resort, located throughout the Caribbean & Mexico will receive the “Imagine That” package. The package includes 20 percent off spa treatments, a private check-in area, one upgrade to a suite at a group rate and one free room night for every 35 room nights booked, one complimentary VIP amenity with every suite upgrade, and a free 30-minute Meeting Imagined Themed reception or break.The promotion is valid on bookings made through Dec. 31, 2017.
- Air France KLM
Air France KLM SA has teamed up with peer Gol Linhas Aéreas Inteligentes SA to launch a hub in Brazil’s northeastern region.Air France KLM and Gol said the new hub will be located in the city of Fortaleza, from where the French-Dutch giant carrier will operate five flights a week.
- Avianca/Latam Airlines
Through a series of mergers, two major airlines have emerged in South America. Avianca is a major player in the northern part of the continent. LATAM is dominant in the south.Both are fighting for supremacy in Brazil, according to Business Insider. In 2009, Colombia's Avianca merged with the El Salvador-based TACA Airlines. The two carriers now operate under the ownership of Avianca Holdings, which itself is a subsidiary of Brazil's Synergy Group. Latam is a result of a 2012 merger between Chile's LAN Airlines and Brazil's TAM. The merged company is the largest airline in Latin America, with 46,000 employees operating subsidiaries in Argentina, Brazil, Chile, Colombia, Ecuador, and Peru.The northern countries of South America are a much more competitive market than the southern ones, where competition is generally among local carriers — with the major exception being Brazil. Brazil is South America's largest and most competitive market. There isn't a single dominant force there but four well-funded carriers. Avianca is represented by its sister company, Avianca Brazil, while latam is represented by Latam Brazil, the premerger TAM Airlines. The Sao Paulo-based Gol has become one of the strongest force in recent years. Nine-year-old carrier Azul is the fourth airline.Both Gol and Azul have proved to be ambitious in their growth within South America.
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