SALES LEADS LATAM: Hilton, AT&T, Havas Media Colombia…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
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Hilton is committed to expand in Latin America. The hotel chain has grown its porfolio surpassing 100 hotels in the region. During the 12 months ended June 30, 2017, Hilton signed approximately 30 new deals, maintaining a robust pipeline of more than 70 properties in Latin America; and opened 15 new hotels, including six, which debuted this year in Brazil, Mexico and Uruguay. As one of the top tourist destinations in the region, Argentina remains a key market for the company. Hilton currently has three hotels open, including Hilton Buenos Aires, Hilton Garden Inn Tucuman and Anselmo Buenos Aires, Curio Collection by Hilton. Across the region, approximately 60 percent of Hilton's projects are driven by focused-service brands, such as Hilton Garden Inn and Hampton by Hilton. The company's current portfolio in Latin America includes nine brands, while its expansion plans in the region span seven of the company's existing brands: Conrad Hotels & Resorts, Curio Collection by Hilton, Hilton Hotels & Resorts, DoubleTree by Hilton, Homewood Suites by Hilton, Hilton Garden Inn and Hampton by Hilton. Hilton maintains a strong pipeline of more than 70 projects and 11,300 rooms across Argentina, Belize, Brazil, Chile, Colombia, Costa Rica, Ecuador, Guatemala, Honduras, Mexico, Panama, Paraguay and Peru. By the end of 2017, Hilton is planning to open approximately 20 hotels, including the six already added to the portfolio this year.
AT&T is said to be considering selling its’ Latam assets, according to reports. Specifically, it will be sellling the Latin American pay TV arm of its business in an attempt to reduce debt. . The sale, if it goes ahead, could be worth anywhere in the region of US$8 billion. AT&T may decide to sell its Latin American operations which include satellite and cable television services in Brazil, Colombia, Venezuela, Argentina but has made it clear that no matter what happens it will retain its assets in Mexico, where it has already invested in wireless services, beginning with its acquisition of DirecTV in 2015. As of the second quarter of 2017, AT&T has roughly 13 million subscribers in the Latam region, excluding Mexico. The company generated US$1.4 billion in revenue in the region.
- Havas Group Colombia
As part of its 20th anniversary in Colombia, multinational Havas Group announced during the celebration event a series of initiatives that it will be implementing in the coming months. According to Ignacio Iglesias, CEO & Country Manager Havas Colombia & Central Latam (Colombia, Ecuador and Venezuela), the group will enter the Colombian market with a model that radically changed media planning and buying by carrying out various initiatives with the different industry 'actors' like companies, universities and executives, to help growing communications in Colombia. Havas Group opened its offices in Colombia under the name MPG (Media Planning Group) with 17 employees. To date, Havas Group has a team of more than 350 people and is planning creative, traditional & digital media planning and buying solutions based on innovation and intelligent use of data.
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Holding company WPP has combined five of its brand consultancies and design agencies — Brand Union, The Partners, Lambie-Nairn, Addison Group and VBAT — to form one large global brand agency that will launch in January 2018. The new agency, which does not have a name yet, will have a combined staff of 750 people in over 20 countries, with client billings of more than US$100 million worldwide. The entity will be led by Jim Prior as global CEO and Simon Bolton as executive chairman. Back in June, WPP announced it was combining MEC and Maxus into a new entity called Wavemaker. On the same month, Mindshare absorbed Ogilvy’s Neo and in July, the holding company merged Possible into Wunderman.
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