SALES LEADS LATAM: Barclays, Radisson Red, Ritz-Carlton…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
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Barclays, a financial services company, has moved its global media account to Omnicom Group following a review that began earlier this year, according to sources.WPP’s Maxus, now in the process of merging with sibling agency MEC into a new entity called Wavemaker, was the incumbent.Barclays spends around US$80 million on measured media annually according to Campaign.
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- Radisson Red
Carlson Rezidor Hotel Group has announced the entrance of its lifestyle select brand, Radisson Red, into Latin America.Radisson Red Campinas has opened just outside of São Paulo, Brazil in partnership with Atlantica Hotels International. Radisson Red Campinas joins Radisson Red Brussels and Radisson Red Minneapolis and Radisson Red Cape Town will open on September 12.
WPP new media agency, formed by the in-house merger of existing shops MEC and Maxus, has been dubbed Wavemaker. The merger was announced back in June. With US$38 billion in billings, the resulting entity is being positioned as a “media, content and technology agency.” The merged agency network comprises 8,500 people serving clients in 90 countries via 139 offices around the world. According to the agency, the staff includes a mix of digital, data, content and platform/technology experts. Major global clients include L’Oréal, Vodafone, Marriott, Colgate-Palmolive and Paramount. Tim Castree will be the global CEO of MEC and Wavemaker Publicis Media veteran Amanda Richman would be joining in October as CEO of Wavemaker’s U.S. operations. The full rollout is expected to be completed by January 2018.
The Ritz-Carlton hotel chain has decided to take luxury to the seas by launching its own cruise business. Marriott International Group’s Ritz-Carlton brand is embarking on a new venture offering high-end cruises on luxury yachts. It has called this new business, which will start with three yachts, The Ritz-Carlton Yacht Collection.The yachts will provide the same standard of personalised service as the Ritz-Carlton hotels on terra firma. Capacity has been deliberately kept down to 298 passengers so as to give each guest full attention. Accommodation includes 149 suites, each with its own private balcony. Two sizable duplex penthouses will accommodate the most fortunate passengers.The food onboard will be of the same high standard as served in Ritz-Carlton restaurants around the world. Other amenities include a spa, a wine bar and a Panorama Lounge.The yachts will sail for seven to 10 days in a variety of locations including the Mediterranean, the Caribbean, northern Europe and Latin America.Reservations open in May 2018. The first yacht is expected to set sail in the fourth quarter of 2019.
LatAm leading online travel company Despegar.com has registered an amended F-1 form with the U.S. Securities and Exchange Commission (SEC) in regards with its initial public offering (IPO). The company intends to price its 12.77 million shares in the range of US$23 to US$26 per share, with an overallotment option for an additional 1.92 million shares. At the maximum price, the entire offering is valued up to US$381.82 million. The Latin American company is known by its two brands, Despegar, the global brand, and Decolar, the Brazilian brand. The company has a comprehensive product offering, including airline tickets, packages, hotels and other travel-related products, which enables consumers to find, compare, plan and purchase travel products easily through its marketplace.
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