CHANGING PLACES LATAM: Ana Clara Prilutzky, Nadine Pavlovsky, Tito Melega…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada's Career Board!)

Get ready for #Portada17 on Sept. 14 in New York City! The Hispanic Sports Marketing Forum on September 13, and the 11th Annual Hispanic Advertising and Media Conference on September 14 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.

Facebook has named Ana Clara Prilutzky communications manager for Argentina. Prilutzky comes from Samsung, where she was in charge of the company's PR in Argentina. Previously, she worked for Personally, Edelman and Hilton. Prilutzky will be based in Facebook’s  Buenos Aires office and will report to latAm Director of Communications Esteban Israel.

 

 

 

 

 

DirecTV has appointed Nadine Pavlovsky Marketing VP for Argentina, Uruguay, Chile and Peru. The executive will be in charge of the marketing strategy, product, programming and consumer experience of DirecTV. She joined the company in 2012.

 

 

 

 

 Argentine native Tito Melega joins advertising agency GTB to handle creative for Ford brand. Melega has extensive experience working with brands such as Miller Lite, Pepsi, Kodak, Holiday Inn and Clairol, among others.

 

 

 

 

 

M&C Saatchi Worldwide has opened a new shop in Mexico called M&C Saatchi Chilanga, with Alvaro Dopico and Manolo Techera, partners and CEO and CCO respectively. With the new shop, M&C Saatchi consolidates its presence now also in Latin America with Mexico as a gateway to it.

 

 

 

 

Agency Grey Mexico announced the appointment of Humberto Polar as Chief Creative Officer. Polar will team up with Marco Milesi, CEO of the agency.

 

 

 

 

 

 

Leo Burnett Tailor Made Brazil announced the appointment of four new professionals in its creative area:

 

 

 

Antonio Nogueira, Filipe Medici and Rafael Alves join the agency as editors and Fábio Porto as Art Director.

 

 

 

Get ready for #Portada17 on Sept. 14 in New York City! The Hispanic Sports Marketing Forum on September 13, and the 11th Annual Hispanic Advertising and Media Conference on September 14 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.


Celeste Martorana @celesmartorana

Celeste joined Portada’s team in 2013. Since then, she has been working as an editor for Portada’s English-language website and compiling information for Portada’s Databases.

MORE FROM PORTADA

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Three Golden Rules for Soccer Influencer Marketing

Three Golden Rules for Soccer Influencer Marketing

Influencers have become a major force in sports and soccer marketing. Mexico's Chicharito is just one example. Leading executives from Nike, H K Strategies and Fluvip provide Portada insights on how to make the best use of the soccer influencer market.