CHANGING PLACES LATAM: Ana Clara Prilutzky, Nadine Pavlovsky, Tito Melega…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada's Career Board!)

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Facebook has named Ana Clara Prilutzky communications manager for Argentina. Prilutzky comes from Samsung, where she was in charge of the company's PR in Argentina. Previously, she worked for Personally, Edelman and Hilton. Prilutzky will be based in Facebook’s  Buenos Aires office and will report to latAm Director of Communications Esteban Israel.






DirecTV has appointed Nadine Pavlovsky Marketing VP for Argentina, Uruguay, Chile and Peru. The executive will be in charge of the marketing strategy, product, programming and consumer experience of DirecTV. She joined the company in 2012.





 Argentine native Tito Melega joins advertising agency GTB to handle creative for Ford brand. Melega has extensive experience working with brands such as Miller Lite, Pepsi, Kodak, Holiday Inn and Clairol, among others.






M&C Saatchi Worldwide has opened a new shop in Mexico called M&C Saatchi Chilanga, with Alvaro Dopico and Manolo Techera, partners and CEO and CCO respectively. With the new shop, M&C Saatchi consolidates its presence now also in Latin America with Mexico as a gateway to it.





Agency Grey Mexico announced the appointment of Humberto Polar as Chief Creative Officer. Polar will team up with Marco Milesi, CEO of the agency.







Leo Burnett Tailor Made Brazil announced the appointment of four new professionals in its creative area:




Antonio Nogueira, Filipe Medici and Rafael Alves join the agency as editors and Fábio Porto as Art Director.




Join us at PORTADA Mexico!

Celeste Martorana @celesmartorana

Celeste joined Portada’s team in 2014. Since then, she has been working as an editor for Portada’s English-language website and compiling information for Portada’s Databases.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.