CHANGING PLACES: Tony Weisman, Alan Wexler, Joe Uva…

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Get ready for #Portada17 on Sept. 14 in New York City! The Hispanic Sports Marketing Forum on September 13, and the 11th Annual Hispanic Advertising and Media Conference on September 14 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.

Tony Weisman has been appointed U.S. chief marketing officer at Dunkin Donuts. He was most recently North America CEO at DigitasLBi. His former agency handled the Dunkin Donuts account for more than six years.The appointment is effective later this month.Weisman will lead marketing, product innovation, field marketing, consumer insights and advertising, as well as the brand's digital and consumer packaged goods (CPG) initiatives. He will serve on Dunkin' Brands leadership team and report to Dunkin' Donuts U.S. president David Hoffman.

 

 

 

Alan Wexler, global co-CEO at Publicis.Sapient, will also oversee DigitasLBi North America until a replacement for Weisman is named. Both agencies are part of Publicis Groupe. Weisman held his Digitas position since 2013. Prior to that he was CMO of Draft Worldwide. He also held assorted positions at Leo Burnett.

 

 

 

Hispanicize Media Group (HMG) announced the appointment of Joe Uva as Chairman & CEO.  Uva's first order of business will be to integrate the original HMG assets - the Hispanicize events, DiMe Media and Hispanic Kitchen – into the fully acquired platforms of Exit 7 and LatinaMoms.com.

 

 

 

 

 

 

Peter Rice, chairman/CEO of Fox Networks Group, has been added to his current role the title of president of 21st Century Fox, which includes the Fox film business unit.Rice will continue to oversee Fox Networks Group as chairman/CEO -- a position he has held since 2012, reporting to 21st Century Fox Executive Chairman Lachlan Murdoch and CEO James Murdoch.

 

 

 

Argentinian native Tito Melega has been appointed WPP's dedicated Ford agency Global Team Blue global chief creative officer.  Melega, who has nearly two decades of U.S. auto ad agency experience, assumes the role as the automaker enters a critical advertising phase. Global Team Blue has 52 offices across six continents and is headquartered in Ford's corporate campus in Dearborn, Mich. Melega replaces Toby Barlow, with whom GTB parted ways earlier this year. Melega officially starts in GTB's Dearborn office on Sept. 11.

 

 

 

Get ready for #Portada17 on Sept. 14 in New York City! The Hispanic Sports Marketing Forum on September 13, and the 11th Annual Hispanic Advertising and Media Conference on September 14 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.


Celeste Martorana @celesmartorana

Celeste joined Portada’s team in 2013. Since then, she has been working as an editor for Portada’s English-language website and compiling information for Portada’s Databases.

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