Trump to Cut Spending on Obamacare Ads

What: Trump’s Health and Human Services Department will cut spending on promotion of the Affordable Care Act to US$10 million for this sign-up seasons, down from US$100 million last year.
Why it matters: This year, there are 12.2 million people enrolled in Obamacare plans through the state- and federal-run insurance markets. A substantial amount of Obamacare health insurance enrollment is Hispanic.

The Trump administration is planning to slash spending on encouraging people to sign up for Obamacare, senior administration health officials said Thursday.

According to the HHS officials, Trump’s Health and Human Services Department will cut spending on promotion of the Affordable Care Act to US$10 million for this sign-up seasons, down from US$100 million last year. The changes haven’t yet been made public.

The administration will also reduce payments to groups that help people choose among their health insurance options under the law. Last year, those insurance “navigators” got US$62.5 million. Spending on the navigators will be cut by 39 percent this enrollment period, according to the officials.

CHECK OUT: Healthcare Marketing under Trump, a Health Plan Provider Evaluates the Situation.

With the move, President Donald Trump’s administration is following through on his threats to let Obamacare’s markets struggle and potentially collapse. Earlier this year, Republicans failed to repeal much of the law and replace it with their own, more limited program.

Trump’s team at the Centers for Medicare and Medicaid Services, which oversees many of the federal government’s Obamacare efforts, would be reevaluating much of what the agency was doing surrounding outreach, Times has reported.Health insurance sign-ups under the law are scheduled to start on Nov. 1. This year, there are 12.2 million people enrolled in Obamacare plans through the state- and federal-run insurance markets.

 

Obtain major insights about passion point marketing (Sports, Multicultural etc). PLUS: Get 1:1 introductions with senior brand and agency executives.


Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.