SALES LEADS LATAM: Spotify, AOC Latin America, Sanofi…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
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Spotify has awarded IPG Mediabrands’ UM its’ global media planning and buying business following a competitive review. Spotify is already working with UM, which beat out finalists including Dentsu’s Vizeum and Publicis Groupe’s Zenith Optimedia. Omnicom’s Hearts & Science did not pitch for the business. The review began in late 2016 and ended several weeks ago. Spotify spends US$40 million to US$50 million on measured media around the world each year. According to the latest numbers from Kantar Media, approximately US $16.6 million of that total was for U.S. campaigns last year. Spotify handles some media marketing duties internally.
- Admiral Overseas Corporation
Communications firm (add)ventures announced that it has been picked as the agency of record for AOC Latin America. AOC International is a multinational electronics company and subsidiary of TPV Technology, a Fortune China 500 electronics company and the world’s largest manufacturer of computer monitors.Founded in 1934, AOC currently sells to more than 100 countries worldwide.“This new partnership reiterates the importance of global business. We are excited for our team to transcend frontiers, as Miami is the gateway to the Americas and the Caribbean. This represents huge economic and strategic opportunities,” said Joel Velez, managing director, strategy/creative of (add)ventures.
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Sanofi, a French pharmaceutical company, has awarded WPP creative duties and GroupM’s Mindshare its’ global media business, including ad planning and buying duties for more than 60 countries around the world. In the U.S., Havas Media will run media buying on the prescription side of the business and planning for consumer health care. Incumbent independent New York agency KWG will continue to serve as media buying agency of record for consumer products. Each agency plays a critical role in supporting all integrated marketing services, including digital, consumer advertising, healthcare communications and public relations. Sanofi, based in Gentilly, France, is the world’s fifth-largest pharmaceutical company in terms of total sales. Publicis, which won Sanofi’s business in a 2003 review, did not retain any of the client’s global media work.
- Agencia Valenciana de Turismo
Havas Media will manage the Agencia Valenciana de Turismo account. The agency Zenith, MEC, the UTE and Gesmedia in a public pitch. There is a chance of extending the agreement for another 12 months. The regional administration has planned a media plan that includes television, print media, radio, publications, digital platforms, outdoor advertising and specific actions for mobile devices. In addition to Havas Media, the Agencia Valenciana de Turismo works with MEC, which won the media planning account for 2016 and 2017 a year ago.
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