#Portada17: AT&T to Discuss Key Passion Points to Drive Multicultural Audience Engagement

Tanya Gardiner, Senior Marketing Manager - Diverse Markets, AT&T is the latest addition to Portada17's unique speaker roster. Portada17, the preeminent annual event for multicultural marketers, will take place on Sept. 13 and 14 in New York City's Yotel Hotel. Register here!

AT&Ts Gardiner, together with Daylon Goff, Director, Multicultural Activations at The Marketing Arm will be presenting on the topic "Passion Points: Leveraging Entertainment to drive African-American consumers through the path to purchase."  One of the most innovative and disruptive brand and agency teams will explain why and how entertainment and music are driving connections with a key segment of the U.S. population.

Check out other Portada17 Highlights:
TOTAL MARKET-WTF: An interactive whiteboard session with agency and brand stars. Stephen Paez, VP, Director Multicultural at Mediavest | Spark, Jose Velez-Silva, VP, Multicultural Marketing Communications at Comcast and Jose “Pepe” Gil, Multicultural Marketing Manager Hispanic Consumer B-F Brands, Brown Forman will answer attendees questions on the opportunities and challenges presented by the Total Market approach.
COMEDY SKETCHES with Room 28 Comedy Troupe. A hilarious take on multicultural marketing.
BRAND CHALLENGE: HOW TO ENGAGE YOUR CONSUMER WITH THE RIGHT INFLUENCER with Manny Gonzalez, Senior Director Multicultural, Moet Hennessy; Pedro Rodriguez, Director, Social Strategy and Influence and Co-Lead, Multicultural Social Media Practice, Horizon Media and Sebastian Jasminoy, CEO and Founder, FLUVIP.
THE FUTURE OF MULTICULTURAL MARKETING according to Margie Bravo, Multicultural Marketing Manager, Nestlé USA. How and why Nestle is currently implementing sweeping changes to its marketing organization.
SPEED-NETWORKING table leaders at Portada's popular 8 minutes speed-networking sessions will include Janina Delloca-Pawlowski, Multicultural Marketing Manager, Dunkin' Brands; Jose Manuel Montenegro, SVP, Group Partner, Multicultural Planning, UMJ3;Felix Palau, SVP, Marketing, Heineken and Nelson Pinero, Senior Digital Director, Senior Partner, GroupM-MEC.

Obtain major insights about passion point marketing (Sports, Multicultural etc). PLUS: Get 1:1 introductions with senior brand and agency executives.


Editorial Staff

Portada Staff

MORE FROM PORTADA

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.


Loyalty, Brand Preference and the Economy Segment Traveler  

Loyalty, Brand Preference and the Economy Segment Traveler  

With the tremendous growth of economy segment hotels and low-cost air carriers, hotel and travel companies as well as the airlines, have begun to take notice and adapt to this expanding segment of travelers. To ensure that their brands stand out and become the best choice for these travelers, players in the travel industry are delving deeper into loyalty, personalization and brand preference in the economy travel segment.


Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Jill Leccia, Gatorade Sr. Director of PepsiCo Latin America Beverages, talked to Portada about the process of creating a global marketing campaign that's also aware of consumer's individual needs. Today it is more important than ever for brands to connect with consumers at a personal level while keeping local idiosyncrasies in mind but within a global context.