Guillermo Abud Joins OpenSlate Data as VP US Hispanic, LATAM & Spain

Guillermo Abud has been appointed VP Business Development - US Hispanic, LATAM & Spain at OpenSlate Data.

OpenSlate (formerly Outrigger Media) is a social video analytics company focused on the role of content in brand advertising performance.

Previously, Abud worked as Head of Global Business and Programmatic at Batanga (now VIX). Prior to Batanga, he spent 4 years as VP Digital Director & Head of Programmatic MC of Publicis Media. In that Role, he was responsible for the multicultural digital strategy, which included media planning and buying for Fortune 500 brands across various industries such as Kraft, Mondelez, Post Foods, Heineken, Walmart, MasterCard, Sprint, Comcast, Wendy’s, American Honda, among many others.

Obtain major insights about passion point marketing (Sports, Multicultural etc). PLUS: Get 1:1 introductions with senior brand and agency executives.


Editorial Staff

Portada Staff

MORE FROM PORTADA

BRAND MARKETING RESEARCH: Sponsored Posts via Influencers, Publishers More Engaging than Organic Content

BRAND MARKETING RESEARCH: Sponsored Posts via Influencers, Publishers More Engaging than Organic Content

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Attention World Cup Marketers: Fans Will Be Engaging ‘24/7’

Attention World Cup Marketers: Fans Will Be Engaging ‘24/7’

The World Cup kicks off in Russia on June 14, 2018. While Americans won’t be able to cheer for their own national team this time, US soccer fans are more engaged and excited about the tournament than ever.


As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

Only one in five advertisers said they’re able to systematically combat fraud with the right tools and expertise. Why aren’t marketers taking this growing risk head-on?