CHANGING PLACES LATAM: Mindshare LatAm, Vanesa Meyer, Michael Houston…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada's Career Board!)

Mindshare Latin America is making new staff and organizational changes throughout the region. Jorge Guglielmone, the network's regional CEO, announced the appointment of Dan Reaume and Javier Hidalgo to Mindshare Mexico's management team.

 

 

 

 

 

Dan Reaume will serve as CEO. So far he served as regional chief client officer for Mindshare, a company he joined in 2003.

 

 

 

 

 

 

Javier Hidalgo has been appointed Managing Director. He will work to build stronger relationships with both media and partners, generate new business  and strengthen ties with GroupM. Hidalgo joined Mindshare in late 2011.

 

 

 

 

 

Pablo Iesulauro was named CEO of the new Mindhsare Southern Cone hub (which covers Argentina, Chile and Uruguay). Still, he will continue in his position as CEO for Mindshare Argentina and will continue reporting to Guglielmone. Natalia Moris (CEO of Mindshare Uruguay) and Carlos Martínez (CEO of Mindshare Chile) will work in partnership with Iesulauro.

 

 

 

 

 

Vanesa Meyer is Visa's new VP of innovation and strategic alliances.Vanesa will lead efforts to develop and implement innovations and will manage strategic alliances to bring Visa innovations to its clients in Latin America and the Caribbean. She will be in charge of both The Center for Innovation in Miami and the Innovation Study in Sao Paulo. Most recently,she was Head of Products and Solutions Mastercard Worldwide Geo Central division.

 

 

 

John Raul Forero has been named Regional Creative Director of Ogilvy Latina. Forero, who will also continue in his role as Creative VP of the Colombian office, will replace César Agost Carreño, who from now on will lead operations in Mexico and Miami. Forero has been part of Ogilvy’s team for 12 years.

 

 

 

 

 

Victoria Cole was promoted to Managing Director of Wunderman Argentina. From this new position, Cole will assume responsibility for Wunderman's general operations at local level, reporting to Juan Pablo Jurado, CEO LatAm.

 

 

 

 

Daniela Kravanja is the new Account Manager at Ignis Media Agency. She will be under Sol Terzi’s general direction. She comes from Mediacom where she held the same position.

 

 

 

 

SalveTribal, ABC Omnicom post-digital agency, announced the promotion of Cesar Toledo to Media General Director. Toledo joined the agency in April 2017. He will now coordinate all media area teams following Adriana Favaro’s departure.

 

 

WPP’s Grey Group has promoted  Michael Houston to the global chief executive officer role.Houston will oversee all of the network’s 430-plus offices and approximately 6,500 employees around the world. His predecessor Jim Heekin, who became CEO of Grey Group in 2005 and chairman the following year, will step into the executive chairman role, effective immediately.

Get ready for #Portada17 on Sept. 14 in New York City! The Hispanic Sports Marketing Forum on September 13, and the 11th Annual Hispanic Advertising and Media Conference on September 14 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.


Celeste Martorana @celesmartorana

Celeste joined Portada’s team in 2013. Since then, she has been working as an editor for Portada’s English-language website and compiling information for Portada’s Databases. She currently leaves in Buenos Aires, Argentina.

MORE FROM PORTADA

Why More Brands are Investing in MLS Jersey Sponsorships

Why More Brands are Investing in MLS Jersey Sponsorships

More brands like AmFam, Valspar, Target, Etihad Airways, Acura, and Bimbo decide to be on the MLS team’s jerseys, and sponsorships will keep growing.


SOUNDING OFF-The USHCC 2017 National Convention: Driving America’s Business Future

SOUNDING OFF-The USHCC 2017 National Convention: Driving America’s Business Future

Each fall, the USHCC hosts the country’s largest gathering of Hispanic business leaders: The USHCC National Convention. The Convention is held every year in a city that embodies the American entrepreneurial spirit and supports a thriving small business community.


How Facebook is Cornering the Video Ad Market, also in Mexico

How Facebook is Cornering the Video Ad Market, also in Mexico

With more than 2 billion active users worldwide, and 80 million monthly active users in Mexico alone, the social media giant is boosting revenue at a faster pace than expected. An important part  of Facebook's efforts and investments are going into the creation of a major video advertising platform.