Jill Leccia, Global Platforms Marketing Director for Gatorade Latin America, PepsiCo is the latest Marketing Trailblazer to join #Portada17 in NYC on Sept. 13-14. Early bird pricing expires tomorrow Friday August 4! Leccia will be providing actionable experiential marketing insights about Gatorade’s 5V5 Youth Soccer Tournament, which is played annually in 16 countries.
Leccia joins other brand marketing and agency stars participating in the Sports Forum which will take place on Sept. 13, the first day of #Portada17, including:
Mike Tasevski, Vice President, North America Sponsorships
Jorge Inda Meza, Marketing Director Region West, Anheuser Busch
Daniel Keats, Director Sports and Sponsorships, Consumer Marketing Allstate Insurance
Dan Donnelly, EVP, Managing Director, Publicis Media Sports
Michael Neuman, EVP, Managing Partner, Scout Sports and Entertainment
Leccia will provide a presentation on “GIVING TEENS THE STAR TREATMENT:
Gatorade’s Global Experiential Marketing Platform”. Attendees will be able to learn how the sports themed beverage fueling company brand annually immerses hundreds of teenagers into an international soccer tournament and treats them like soccer stars.
Experiential Marketing
Since 2015, Jill Leccia is Global Platforms Marketing Director for Gatorade Latin America. Mrs. Leccia is an engagement marketing professional, with more than 17 years of experience, she has created, developed and implemented effective experiential marketing campaigns, directly engaging and learning from consumers to build best-in-class marketing programs. With a strong focus on football (aka soccer), Leccia has encouraged target audiences through sponsorship of professional sports players and international soccer leagues, that fuel athletes’ success story with Gatorade.
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