CHANGING PLACES: Steve Mandala, Tonia O’Connor, Keesha Jean-Baptiste…
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Univision Communications announced the appointment of Steve Mandala to President of Advertising Sales and Marketing, effective immediately. Mandala, who was most recently Executive Vice President of Advertising Sales, will remain based in New York and will report to Tonia O’Connor, Chief Revenue Officer. In this role, Mandala will oversee advertising sales and marketing for UCI’s suite of media offerings, including the Univision Network, UniMás, UCI’s cable networks including Galavisión and UDN (Univision Deportes Network), as well as Local Media and Digital. As he transitions into the role, he will work closely with Keith Turner, who recently announced plans to retire this year.
Formerly a vice president of Sales for Univision’s west coast network, Mandala rejoined the Company in 2012.
Tonia O’Connor has been promoted to the newly created position of chief revenue officer at Univision Communications. In her new role she will oversee all of Univision Communications' revenue streams, including linear and digital advertising, content distribution and new revenue development. She joined Univision as executive VP of distribution sales and marketing in 2008 and was most recently chief commercial officer and head of content distribution. Among her first actions as CRO will be to appoint a successor to Keith Turner, Univision's president of ad sales and marketing ,who recently announced his plan to retire at the end of this year.
Keesha Jean-Baptiste has joined 4A's organization as senior vice president. Jean-Baptiste comes to the 4A's after a long tenure heading up talent and HR at Wieden+Kennedy.Jean-Baptiste will further develop the 4A's Talent and Inclusion practice by providing strategic planning, program oversight and development of 4A's diversity and inclusion offerings, including the 4A's Foundation, the Multicultural Advertising Intern Program (MAIP) and its high school programs. Additionally, she will support member agencies on diversity and inclusion best practices.She will relocate to New York and will be based in the 4A's headquarters.
Kelly Campbell has been appointed chief marketing officer at Hulu. She was previously managing director of global growth marketing for Google Cloud.
Toby Southgate has been appointed global chief growth officer at McCann Worldgroup. He was previously CEO of WPP communications unit Brand Union, where he spent about a decade in assorted executive roles. Prior to that he was a managing partner at Third Eye Design.