Univision Appoints Tonia O’Connor as First-Ever CRO
What: Univision Communications Inc. (UCI) has promoted Tonia O’Connor to Chief Revenue Officer (CRO), effective immediately. She will report to Randy Falco, President and Chief Executive Officer.
Why it matters: O’Connor will be in charge of naming a successor to Keith Turner, UCI’s President of Advertising Sales & Marketing, and to lead a seamless transition for the advertising sales & marketing team.
Univision Communications Inc. (UCI) announced that Tonia O’Connor has been promoted to the newly-created role of Chief Revenue Officer (CRO), effective immediately. O’Connor will continue to report to Randy Falco, President and Chief Executive Officer, and remain based in New York.
Under O’Connor’s leadership, UCI will also develop opportunities that bring scale to new formats, while advancing consumer engagement and creating a more effective overall experience for marketers and distributors.
O’Connor commented, “In this consumer age of media, audience insights and behavior are – more than ever – critical ingredients in the success of both our content and our partners. UCI has been the undisputed leader for more than 50 years in delivering the highly-coveted, young and diverse American audience. That makes us some of the best storytellers on the planet with an incredibly loyal audience - from Univision News to La Doble Vida de Estela Carrillo to Liga MX. I am excited to lead our groundbreaking approach with an integrated distribution and advertising sales strategy, which will provide tremendous opportunities for our clients to leverage the full value of our enterprise. I look forward to working with my colleagues to continue building UCI’s path as an industry leader.”
Among O’Connor’s first actions as CRO will be to appoint a successor to Keith Turner, UCI’s President of Advertising Sales & Marketing, who recently announced his plans to retire at the end of 2017, and to lead a seamless transition for the advertising sales & marketing team.
Since joining the company as executive vice president of Distribution Sales and Marketing in January 2008, O’Connor has been repeatedly promoted to roles of increasing seniority and has led the Company’s strategy to drive UCI’s content distribution efforts across all screens, including online and mobile. During her tenure with UCI, O’Connor led the creation of the Company’s first over the top English-language digital network, and the Univision Creator Network; played a key role in the expansion of UCI’s portfolio from three networks to 17 broadcast, cable and digital networks and partnerships; and, most recently, led the launch of UCI’s direct to consumer subscription video service, Univision NOW.
Prior to joining UCI, O’Connor spent more than a decade with Gemstar-TV Guide, where she served in a number of roles, including as executive vice president of distribution. O’Connor is a Director on the Board of El Rey Network, and fuboTV, a live streaming TV service. She is active in industry organizations and currently serves as the Chairman on the Dean’s Advisory Board at the S.I. Newhouse School of Public Communications at Syracuse University.
“This new executive position not only recognizes the extraordinary track record of impact Tonia has made – and will continue to make – on our Company, but it also represents an important shift in the way we are now approaching our business,” Falco said. “By adopting a total revenue strategy, we will be able to better partner with our clients to create consumer-first, multi-platform solutions and invest in our content, platforms and insights with improved targeting and servicing of our audience.”
Falco continued, “Tonia is a fearless leader with a keen ability to anticipate, influence and adapt to our rapidly changing industry, and she is uniquely qualified to help drive our next phase of growth at a pace that tracks with the convergence of the media and technology worlds. Since joining UCI, Tonia has led a highly-profitable content distribution strategy that has embraced technology and increased the relevancy of our programming in a multi-screen world.”